Fenty Skin Expands into Ulta Beauty with Exciting New Body Care Collection
Fenty Skin Expands Horizons with New Ulta Beauty Partnership and Exciting Body Care Collection
In a significant move for the skincare industry, Fenty Skin, the brainchild of global superstar Rihanna, has announced its first retail partnership in the U.S. since its launch with Sephora. The brand is set to debut at Ulta Beauty, bringing with it a fresh collection of body care products that promises to elevate self-care routines for fans and newcomers alike.
Rihanna expressed her enthusiasm for the partnership, stating, “Our brand philosophy has always been ‘Beauty for All’ — so we had to bring the new collection to Ulta, especially since it’s the first time they can experience Fenty Skin in this unique and curated way.” The collaboration aligns perfectly with Ulta’s commitment to offering diverse beauty solutions, making it an ideal platform for Fenty Skin’s latest offerings.
The exclusive collection includes an array of body care products: two body washes, two bubble baths, three body mists (one of which is a limited edition), a trio of mini products, and a body mist duo. Prices range from $30 to $39 for full-sized items, while individual mini body mists are available for $20 each. The collection will launch online for Ulta loyalty members on October 3, with in-store availability starting two days later.
Rihanna emphasized the growing importance of body care in the beauty market, noting, “People are paying attention to body care more than ever, leveling up their regimens, layering scents to mix and match.” The brand’s initial success with the Butta Drop Whipped Oil Body Cream has paved the way for this expansion, as fans have eagerly awaited more body care options.
According to Circana data, body care is outpacing facial skincare in the prestige market, reflecting a shift in consumer priorities. Despite this trend, Fenty Skin’s Hydra Vizor remains a standout product, having quickly become a bestseller upon its launch. Rihanna remarked, “Knowing that we’re helping protect people’s skin across all tones and types — it’s a big deal.”
When asked about her favorite product, Rihanna playfully declined to choose, stating, “Asking me if I have a favorite product is like asking me if I have a favorite reality show — can’t choose, won’t choose.” However, she did highlight the meticulous care taken in developing the new body wash, ensuring it has a honey-like consistency that transforms into silky-soft suds.
The scents featured in the new collection are equally enticing. The body washes, bubble baths, and body mists will include “Hey, Bouquet,” a floral blend with jasmine and vanilla, and “Vanilla Flowers,” which combines vanilla orchid and fluffy musk. A limited edition scent, “Green Raspberry,” will also be available, featuring notes of raspberry nectar and sweet amber.
Sukiana Chancy, vice president of brand for Fenty Skin and Fenty Hair at Kendo, noted that the brand’s launch during the pandemic allowed it to connect with consumers eager to revamp their routines. “Our community exploded,” she said, emphasizing that skincare serves as an entry point for customers to explore Fenty’s broader range of beauty products.
With Ulta Beauty’s recent success in launching other celebrity brands, including those of Beyoncé and Shakira, the partnership with Fenty Skin is poised for success. Penny Coy, vice president of merchandising at Ulta, highlighted the retailer’s commitment to providing a diverse assortment of products that resonate with customers.
As Fenty Skin prepares to make its mark at Ulta, the brand’s focus on luxurious, indulgent body care products is sure to captivate beauty enthusiasts and solidify Rihanna’s legacy in the beauty industry. With a blend of effective multitasking products and a commitment to inclusivity, Fenty Skin continues to redefine beauty standards and inspire self-care rituals for all.
