Blake Lively Faces Backlash Over Promotion of Haircare Line “Blake Brown”

Blake Lively Faces Backlash for Promoting Haircare Line Amidst Domestic Violence Film Promotion

Blake Lively, known for her iconic blonde locks, has been under fire for promoting her haircare line, Blake Brown, while on the press tour for her new movie, “It Ends With Us.” The film tackles the sensitive topic of breaking generational patterns of domestic violence, leading many to criticize Lively for being tone-deaf in her promotional efforts.

The Blake Brown haircare line, exclusively sold at Target, offers a range of products from shampoo and conditioner to masks and mousse. Lively, who spent seven years creating and testing the collection, described it as a way to show love to your hair and have it love you back.

However, the reception to Blake Brown has not been as positive as Lively had hoped. TikTok users, including @jubileedawns, have taken to the platform to share their negative experiences with the products. @jubileedawns described the line as one of the worst she has ever used on her curly hair, noting that it left her hair feeling dry and unhealthy.

Despite Lively’s intentions to share her love for haircare with her fans, the backlash surrounding the promotion of Blake Brown in the context of a film about domestic violence has sparked a conversation about the importance of being mindful of the messaging behind product promotions.