Viant Technology Expands Partnership with Tubi to Enhance CTV Advertising Precision and Reach

Viant Technology and Tubi Expand Partnership to Revolutionize CTV Advertising

IRVINE, Calif. – October 2, 2025 – In a significant move for the digital advertising landscape, Viant Technology Inc. (NASDAQ: DSP), a frontrunner in connected TV (CTV) and AI-driven programmatic advertising, has announced an expanded partnership with Tubi, the free ad-supported streaming service owned by Fox Corporation. This collaboration introduces a powerful ID synchronization feature that promises to enhance the precision and scale of advertising campaigns, reaching over 100 million monthly active users across Tubi’s extensive library of more than 300,000 movies and TV episodes.

The integration of Viant’s technology with Tubi’s vast content offerings allows advertisers to engage with highly targeted audiences, leveraging advanced contextual and emotional data provided by Viant’s recent acquisition of IRIS.TV. This innovative approach enables brands to connect with viewers at the most relevant moments, driving stronger outcomes and increasing demand for Tubi’s advertising inventory.

“Advertisers expect transparency along with improved performance as they continue to accelerate their CTV investments,” said Tom Wolfe, Senior Vice President of Business Development at Viant. “By combining Tubi’s extensive AVOD reach with Viant’s leadership in CTV, identity, and measurement, advertisers can achieve greater transparency and performance at scale.”

This partnership not only enhances the advertising capabilities available to brands but also streamlines campaign delivery and attribution through Viant’s Direct Access program. This initiative reduces reliance on intermediaries, ensuring that media dollars are effectively utilized to drive measurable results.

Vijay Rao, Senior Vice President of Partnerships at Tubi, emphasized the importance of this collaboration: “As a pioneer in ad-powered streaming, we continue to expand our partnerships with leaders like Viant to ensure advertisers can maximize the performance of their CTV campaigns. Tubi’s massive reach with highly engaged viewers, combined with the measurable precision of Viant’s DSP, can deliver more meaningful outcomes for marketers.”

As Viant deepens its publisher integrations and promotes the adoption of IRIS-enabled contextual solutions, the company is poised to redefine the future of addressable advertising in the CTV space.

For more information about Viant Technology and its innovative advertising solutions, visit viantinc.com.

Media Contact:
Marielle Lyon
press@viantinc.com

Source: Viant Technology Inc.