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Young Entrepreneur Shines at The Sunday Times 100 Awards

London, UK — Lucie Macleod, the visionary founder of the TikTok-viral haircare brand Hair Syrup, has been honored as the Young Founder of the Year at The Sunday Times 100 Awards Ceremony held at the British Museum on September 25th. The accolade was presented by Ben Francis, founder of Gymshark, and Jon Yeomans, Business Editor of The Times, who lauded Macleod’s remarkable journey from a humble conservatory in Pembrokeshire to leading one of the UK’s fastest-growing consumer brands.

In a heartfelt speech, Francis highlighted Macleod’s resilience, noting, “The winner of this award began selling her hair oil from her parents’ conservatory while still studying for her degree in English Literature. After facing rejection from BBC’s Dragon’s Den last year, she has built a social media following of over half a million and achieved a staggering 167% increase in sales, reaching £5 million last year.”

A Remarkable Growth Story

Founded in 2020 with just £300, Hair Syrup has rapidly ascended to become the UK’s fastest-growing beauty brand of 2025, securing the 13th spot on The Sunday Times 100 list of fastest-growing private companies. The brand reported an impressive £5 million in annual revenue for 2024/25 and is projected to reach £6.5 million in 2026, with plans for international expansion already underway following its recent launch in the EU with Lyko.

“I am incredibly honored to be recognized by The Sunday Times and to receive this award from such respected names in business,” Macleod expressed. “When I started Hair Syrup as a student with just £300, I never imagined it would grow into the UK’s fastest-growing beauty brand. This recognition isn’t just for me, but for the amazing team, community, and customers who have supported Hair Syrup from day one. I hope my story inspires other young entrepreneurs to realize that you don’t need a massive investment to build something extraordinary.”

Commitment to Quality and Ethics

Hair Syrup has gained a loyal following for its 100% natural, cruelty-free pre-wash hair oils, now available at leading UK retailers including Boots, Beauty Bay, Urban Outfitters, Anthropologie, Justmylook, and TikTok Shop. With a rapidly expanding international presence and new product innovations set to launch in 2025, the brand is poised to challenge industry giants while remaining committed to its community-first, founder-led values.

As Macleod continues to break barriers in the beauty industry, her story serves as a beacon of hope and inspiration for aspiring entrepreneurs everywhere.