Beyoncé’s New Cécred Haircare Collection: A Must-Try for Protective Styles!
Beyoncé Launches New Haircare Collection: A Family Review of Cécred’s Protection Line
August 22, 2023 — As summer winds down, many families are contemplating their next hairstyle. For those who love protective styles like braids and extensions, Beyoncé’s latest haircare collection from her brand Cécred offers a timely solution. Launched on August 22, the Protection Collection features five innovative products designed specifically for the needs of hair in protective styles.
PEOPLE Editor at Large Janine Rubenstein, along with her children, had the opportunity to test the new line ahead of its release. Known for her love of Cécred’s original Foundation Collection, which debuted in 2024, Rubenstein was eager to see how the new products would perform.
The Protection Collection, developed in collaboration with Beyoncé, her mother Tina Knowles, trichologist Dr. Kari Williams, and lead stylist Neal Farinah, includes a Detoxifying Shampoo, Oil Ritual, Scalp Refresh Spray, Detangling Spray, and Hair & Scalp Balm, with prices ranging from $28 to $48.
A Luxurious Experience
Rubenstein was immediately drawn to the collection’s striking cobalt blue packaging, inspired by the Lapis Lazuli stone, symbolizing royalty and wisdom. The sleek design not only looks luxurious but also enhances the user experience, making each application feel like a spa treatment.
Starting with the Detoxifying Shampoo, Rubenstein and her son found it effective in removing buildup, especially after a summer filled with swimming. The shampoo’s unique nozzle allowed for easy application, targeting the scalp directly, while its invigorating formula left their hair feeling fresh and light.
Family-Friendly Results
The family tested the entire line, with Rubenstein noting how the Oil Ritual and Scalp Refresh Spray worked wonders on her daughter’s newly installed box braids. The Scalp Refresh Spray, designed to alleviate itchiness and break down buildup, received a thumbs-up from her daughter, who exclaimed, “That tingles, Mommy!”
Rubenstein also praised the Hair & Scalp Balm, which helped combat her dandruff issues, leaving her roots moisturized and shiny. Her husband, who sports locks, expressed interest in trying the products after hearing her rave reviews.
Final Thoughts
Overall, the Protection Collection has impressed the Rubenstein family, allowing them to maintain their protective styles with confidence. While they wished for a dedicated conditioner to complement the line, they rated the collection a solid 10 out of 10.
With Beyoncé’s new haircare line, families can enjoy the benefits of protective styles while ensuring their hair remains healthy and vibrant. As the summer fades, the Cécred Protection Collection is set to keep hair looking fabulous well into the fall.

