OUAI Expands Distribution to SalonCentric, Bringing Celebrity Haircare to Professionals
OUAI Expands into Professional Salon Market with Launch at SalonCentric
LOS ANGELES, July 29, 2025 /PRNewswire/ — In a significant move for the haircare industry, OUAI, the beloved brand founded by celebrity hairstylist Jen Atkin, is officially launching in SalonCentric stores, SalonCentric.com, and the SalonCentric App today. This marks the first time OUAI will be available through a professional distribution channel, providing licensed stylists and salon owners direct access to its best-selling hair formulas, alongside a curated selection of body and fragrance products.
OUAI has rapidly gained traction in the beauty world, thanks to its powerful influencer community and a roster of celebrity fans. The brand has cultivated a loyal global following by combining high-performance ingredients with fine-fragrance-inspired notes, creating a full sensory experience for users.
“We are thrilled to partner with SalonCentric to expand our footprint into the professional salon community,” said Hannah Beals, CEO of OUAI. “Our brand was founded by a stylist but has evolved to be more than just haircare; it’s a OUAI of life. We’re excited to give stylists direct access to our products and to bring them into our brand universe.”
LeAnn Bobitt, SVP of Brand Strategy & Development for SalonCentric, echoed this enthusiasm: “We are excited to welcome OUAI into the SalonCentric beauty community. This cult-favorite brand celebrates natural beauty and offers effective hair care products formulated by an expert celebrity stylist. We believe our stylists and salon owners will find this brand easy to use and retail.”
SalonCentric will carry a thoughtfully curated assortment of OUAI’s best-selling products, tailored to meet the needs of professional stylists. Highlights include:
- Leave-In Conditioner: A multitasking hydrator and detangler, infused with the fan-favorite North Bondi scent.
- Detox Shampoo: Powered by apple cider vinegar to deeply cleanse and rebalance the scalp.
- Scalp Serum: A lightweight serum that supports a balanced, healthy scalp and nourishes from the roots.
Starting today, OUAI products will be available at all SalonCentric locations across the U.S., as well as online at SalonCentric.com and through the SalonCentric App.
About OUAI
More than just hair care, OUAI embodies a lifestyle. Founded by celebrity stylist Jen Atkin, OUAI’s mission is to empower individuals to live life their way. The brand offers a line of hair, body, and fragrance products that are cruelty-free, paraben-free, sulfate-free, and safe for color-treated hair, all while being packed with beneficial ingredients.
About SalonCentric
Headquartered in St. Petersburg, Florida, SalonCentric is the premier national distributor of salon professional products in the U.S. Created by L’Oréal USA in 2008, SalonCentric operates over 650 stores and employs 400 sales consultants, aiming to inspire the beauty community to make the world more colorful.
For more information, visit SalonCentric.com and join the conversation on social media @theouai.
