Acushnet Appoints Laura Able as Head of Customer Service to Enhance Customer Experience in Europe

Acushnet Appoints Laura Able as New Head of Customer Service in Europe

St Ives, Cambridgeshire — Acushnet, the parent company of renowned golf brands Titleist and FootJoy, has announced the appointment of Laura Able as the new Head of Customer Service at its European headquarters. With a wealth of experience spanning over two decades in customer operations and experience management, Able is set to elevate the company’s commitment to customer satisfaction.

In her previous roles as Chief Experience Officer and Global CX Manager, Able has demonstrated a remarkable ability to drive operational excellence and implement customer-focused transformations. Her extensive background positions her perfectly to lead Acushnet’s initiatives aimed at enhancing customer interactions and streamlining processes.

“Excellence at every touchpoint is our goal,” said Able. “I believe the best experiences come from talented, empowered teams who go the extra mile to make customers feel valued. At Acushnet, I’ve already seen a culture that lives its credo — ‘Autograph your work with excellence’. That resonated instantly.”

Since joining Acushnet in May, Able has already made significant strides, overseeing improvements such as a faster returns process and the introduction of a new Case Management solution. This initiative provides customers with a single point of contact, ensuring a more cohesive experience. Additionally, she is spearheading ongoing digital enhancements across the Acushnet Hub and SureFit platforms, while also leading recruitment efforts to expand the customer service team.

Looking ahead, Able is focused on creating seamless, effortless experiences that reflect the premium quality of Acushnet’s products. “For me, success is when our customers feel the same level of excellence in our service that they experience in our products,” she added.

As Acushnet continues to solidify its reputation in the golf industry, Laura Able’s leadership is expected to play a pivotal role in enhancing customer satisfaction and loyalty, ensuring that golfers can easily connect with the premium brands they trust.