Indonesia Hair Care Market 2025-2033

According to IMARC Group’s report titled “Indonesia Hair Care Market Size, Share, Trends and Forecast by Product Type, Distribution Channel, and Region, 2025-2033”, the report offers a comprehensive analysis of the industry, including Indonesia hair care market growth, trends, and regional insights.

How Big is the Indonesia Hair Care Industry?

The Indonesia hair care market was valued at USD 1,169.11 Million in 2024. By 2033, this figure is projected to reach around USD 1,632.59 Million, with a compound annual growth rate (CAGR) of 3.78% over the forecast period (2025-2033).

Indonesia Hair Care Market Trends:

In Indonesia, changing consumer preferences and lifestyles influence the hair care market trends as consumers increasingly become aware of personal grooming. One of the prominent trends within the Indonesian hair care market is the increasing demand for natural and organic hair care products owing to the growing awareness concerning harmful chemicals and the need for safer alternatives. Brands are incorporating customary ingredients of Indonesian hair care such as aloe vera, coconut oil, and turmeric, while social media and beauty influencers have popularized dedicated hair care regimens ranging from anti-hair fall, scalp care, to keratin treatments as the market’s demand continues to grow.

Another reason for premiumization includes the growing middle class with higher disposable incomes, leading consumers to spend on premium shampoos and conditioners, as well as hair serums. Furthermore, the growth of e-commerce is also helping to fuel the growth within the hair care market. Grooming for men is emerging as a significant segment, including products and treatments for men’s hair. Brands are appealing to eco-conscious consumers by packaging sustainably and ensuring their products are cruelty-free. These trends suggest that Indonesia’s hair care industry is transitioning toward innovation, personalization, and ethical consumption.

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Indonesia Hair Care Market Scope and Growth:

The Indonesia hair care market continues to expand, driven by the country’s abundant young population concerned about personal care. The market includes products such as shampoos, conditioners, hair oils and serums, masks and treatments, hairstyling products, hair color, and hair removal products. Urbanization, along with growth in consumer disposable incomes and increasing exposure to premium or niche products, is driving the industry. Modern retail formats such as supermarkets, hypermarkets, and pharmacies are improving product accessibility across rural and urban areas.

Global trends in the beauty care industry, along with the growing popularity of Korean and Japanese hair care brands, demand for natural and revolutionary hair care products, and investments by domestic and international brands for gaining a larger market share are expected to drive market growth during the forecast period. DTC brands and subscription services are reshaping distribution and engaging customers. Cultural interest in hair care and styling is growing, and digitization is trending upward. The hair care market in Indonesia is poised for steady growth, with opportunities across various segments of the value chain.

Indonesia Hair Care Market Report and Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest Indonesia hair care market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

Product Type Insights:

• Shampoo
• Hair Color
• Conditioner
• Hair Styling Products
• Others

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Retailers
• Others

Regional Insights:

• Java
• Sumatra
• Kalimantan
• Sulawesi
• Others

Competitive Landscape:

The report offers an in-depth examination of the competitive landscape, including a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

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Other key areas covered in the report:

• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Market Dynamics
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape
• Top Winning Strategies
• Recent Industry News
• Key Technological Trends & Development

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.

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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services.

IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

This release was published on openPR.

Indonesia’s Hair Care Market Set for Significant Growth by 2033

Jakarta, Indonesia — The Indonesian hair care market is poised for substantial growth, with projections indicating an increase from USD 1.17 billion in 2024 to approximately USD 1.63 billion by 2033. According to a recent report by the IMARC Group, the market is expected to grow at a compound annual growth rate (CAGR) of 3.78% during the forecast period from 2025 to 2033.

Changing Consumer Preferences Drive Market Trends

As consumer awareness around personal grooming rises, the demand for natural and organic hair care products is surging. Many Indonesian consumers are now opting for products free from harmful chemicals, favoring ingredients like aloe vera, coconut oil, and turmeric. This shift is largely influenced by social media and beauty influencers who promote dedicated hair care regimens, including anti-hair fall treatments and keratin therapies.

The growing middle class, with increased disposable incomes, is also contributing to the premiumization of hair care products. Consumers are now more willing to invest in high-quality shampoos, conditioners, and hair serums. Additionally, the rise of e-commerce platforms is enhancing accessibility to a wider range of products, further fueling market growth.

Men’s Grooming: An Emerging Segment

The market for men’s grooming products is also on the rise, with brands increasingly targeting male consumers. This segment includes a variety of hair grooming products and treatments, reflecting a broader cultural shift towards male personal care.

Sustainability and Ethical Consumption

Sustainability is becoming a key focus for many brands, with eco-friendly packaging and cruelty-free products gaining traction among environmentally conscious consumers. This trend aligns with a broader movement towards ethical consumption, as brands strive to meet the demands of a more discerning customer base.

Urbanization and Retail Growth

Urbanization is another significant driver of the hair care market, as modern retail formats such as supermarkets, hypermarkets, and pharmacies expand their reach into both urban and rural areas. This increased accessibility is crucial for meeting the growing demand for hair care products across the country.

Global Influences and Future Opportunities

The popularity of Korean and Japanese hair care brands is reshaping consumer preferences, while investments from both domestic and international brands are expected to further enhance market dynamics. Direct-to-consumer (DTC) brands and subscription services are also reshaping distribution channels, creating new opportunities for engagement with customers.

Conclusion

With a youthful population increasingly invested in personal care, the Indonesian hair care market is set for steady growth. The combination of changing consumer preferences, urbanization, and a focus on sustainability positions the industry for a promising future. As brands innovate and adapt to these trends, opportunities will continue to emerge across various segments of the market.

For more insights and detailed analysis, the full report by IMARC Group is available for those interested in understanding the evolving landscape of Indonesia’s hair care market.