It’s a 10 Haircare Appoints Jessica Guastella as Vice President of Social Media
It’s a 10 Haircare Appoints Jessica Guastella as Vice President of Social Media
MIAMI, Nov. 24, 2025 — It’s a 10 Haircare, the acclaimed independent haircare brand known for its innovative products, has announced the appointment of Jessica Guastella as Vice President of Social Media. In this critical role, Guastella will lead the brand’s global social media strategy, focusing on creative content, influencer partnerships, and community engagement across its diverse portfolio, which includes Be a 10 Cosmetics, EX10SIONS, F.A.S.T. Haircare, CLOUD Haircare, and Rewind It 10.
Guastella brings over 20 years of experience in the beauty and fashion industries, having previously served as Senior Marketing Director at IGK Hair. There, she successfully transformed the brand’s digital presence, significantly boosting organic traffic and social engagement. Her impressive resume also includes roles at Fashion Nova, Wella/Coty, and L’Oréal, where she honed her skills in social-first brand building and influencer community development.
A licensed cosmetologist, Guastella is recognized for her unique ability to connect with Gen Z consumers, leveraging emerging social trends to create impactful brand engagement. Her appointment aligns with It’s a 10’s commitment to enhancing its digital sophistication and expanding its global reach.
Founder and CEO Carolyn Aronson expressed her enthusiasm for Guastella’s addition to the team, stating, “From the moment I met Jessica, I felt a real connection. She understands the spirit of this brand and the people behind it. It’s a 10 has always been about confidence and community, and Jessica embodies that energy.”
President Jeff Aronson emphasized Guastella’s strategic vision, noting her capability to build creator partnerships that drive business momentum. He highlighted ongoing initiatives aimed at authentically connecting with Gen Z, such as college tours and pop-up events, and expressed confidence that Guastella will deepen these connections.
Lauren Newmark, Global Vice President of Digital Marketing & eCommerce, added, “Jessica will elevate our digital and eCommerce growth by transforming social storytelling into meaningful actions that enhance engagement and brand loyalty.”
Guastella herself expressed excitement about joining It’s a 10, stating, “It’s a 10 is an iconic force in beauty—authentic, independent, and community-driven. I am thrilled to partner with Carolyn, Jeff, and Lauren to lead our social vision and bring our storytelling to life in inspiring ways.”
As a leader in the professional haircare industry, It’s a 10 Haircare is dedicated to providing exceptional products and experiences. With Guastella at the helm of its social media strategy, the brand is poised for continued growth and innovation in the ever-evolving digital landscape.
For more information, visit It’s a 10 Haircare.
