JoJo Siwa’s Bow Empire: How the Celebrity Big Brother Star Sold Over 90 Million Bows!
JoJo Siwa’s Bow-tiful Success: Millions Sold While in the Celebrity Big Brother House
Celebrity Big Brother star JoJo Siwa is making headlines both inside and outside the house, revealing that her signature bows have sold over 90 million units, thanks to her meteoric rise to fame.
At just 21 years old, JoJo Siwa has become a household name, captivating audiences with her vibrant personality and iconic fashion sense. While she entertains viewers on Celebrity Big Brother, the former Dance Moms star has shared some astonishing insights about her career during a recent podcast appearance.
In a candid conversation with Paul C Brunson on his We Need To Talk podcast, JoJo reflected on her journey from reality TV to becoming a brand powerhouse. Despite her tumultuous experiences on Dance Moms, she expressed that she never felt abused, but rather embraced for her unique style, which has become synonymous with her identity.
JoJo’s bows, which have become a cultural phenomenon, were a focal point of the discussion. When asked about her sales figures, JoJo excitedly revealed, “I’m trying to find out as we speak, but the last time I heard – it was over 90 million; it’s crazy!”
The bows, available in various sizes from “megabows” to “medium-mini” versions, continue to fly off the shelves, even years after their initial popularity. JoJo noted that they are still being sold daily, despite being banned in some UK schools due to their distracting nature. “In schools, they became super popular… they had to ban them because kids were trading them and fixing them all the time,” she explained.
As her career flourishes, JoJo’s net worth is estimated at around $20 million, with projections suggesting it could soar to between $50 million and $100 million if her current trajectory continues. Her income streams include TV appearances and her successful YouTube channel, where she promotes her various products, including her beloved bows.
With her infectious energy and entrepreneurial spirit, JoJo Siwa is not just a reality star; she’s a brand in her own right, proving that her impact on pop culture is far from fleeting.
Catch JoJo and the rest of the Celebrity Big Brother cast every Sunday to Friday at 9 PM on ITV1 and ITVX.
For more updates on your favorite stars, be sure to sign up for our newsletters!
