Makemake Wins Grand Prize in Hair Care at Cosmoprof Asia 2025

Makemake Triumphs at Cosmoprop Asia 2025, Winning Grand Prize in Hair Care

Hong Kong, October 14, 2025 – In a remarkable achievement just two years after its inception, Makemake, the innovative company behind the swimming-focused skincare brand SOOO, has clinched the grand prize in the hair care category at Cosmoprop Asia 2025, one of the world’s premier beauty exhibitions.

The prestigious awards ceremony took place on October 12 at the Hong Kong Convention and Exhibition Center, where Makemake outshone established beauty giants from Italy, Spain, and Hong Kong. The standout product, the “SOOO” swimming shampoo, garnered top marks from a panel of global experts, who praised its product efficacy, innovative technology, compelling brand story, and high user satisfaction.

The SOOO shampoo features cutting-edge ‘Zeoduelite’ technology, specifically designed to eliminate harmful substances such as residual chlorine and salt found in swimming pools. This revolutionary formula boasts a cleaning power improvement of 96-98% compared to traditional products, all while maintaining environmental integrity by avoiding the use of silicone.

Kwak Hyo-seop, CEO of Makemake, expressed his pride in the recognition, stating, “This award is a testament to our brand’s competitiveness based on independent chemical technology. We are excited to leverage this achievement to accelerate our global expansion into North America and Europe.”

The company has experienced rapid growth, with sales projected to soar from 300 million won last year to an impressive 5 billion won this year. This surge is attributed to strategic initiatives, including pop-up stores in The Hyundai Seoul and Pangyo branches, entry into the popular beauty retailer Olive Young, and expansion into global markets like Amazon.

As Makemake continues to make waves in the beauty industry, the recognition at Cosmoprop Asia 2025 marks a significant milestone in its journey, showcasing the potential of innovative products tailored for niche markets. With its sights set on further international growth, Makemake is poised to redefine hair care for swimming enthusiasts worldwide.