Celebrating Two Years of MICHELIN’s 3xplorerClub in Web3
Clermont-Ferrand, FRANCE, October 14th, 2025, Chainwire
As MICHELIN celebrates the second anniversary of its entry into Web3, the company reflects on a project that has defied expectations. Since its launch on October 16, 2023, MICHELIN’s 3xplorerClub has quietly established itself as one of the few successful Web3 initiatives led by a global legacy brand.
Best known for its tires, road maps, and the prestigious MICHELIN Guide, the company has expanded its brand footprint with the 3xplorerClub: a curated collection of 2,400 NFTs offering access to exclusive experiences and limited-edition collectibles. Launched without fanfare, the project has built a committed community grounded in long-term engagement rather than market speculation.
Each NFT serves as a digital passport into the MICHELIN ecosystem, providing holders with opportunities to access unique events, from motorsport paddocks to MICHELIN Guide dining, and exclusive raffles. The initiative has resonated with both long-time MICHELIN followers and new Web3-native participants.
Two Years of Measured Growth and Real-World Impact
Unlike many corporate experiments in Web3, MICHELIN opted for a measured, utility-focused approach. This has resulted in sustained engagement and a growing global community:
- 900 active holders
- Over 500 unique raffle winners to date
- NFTs originally minted at $70 now trading around $300
- Expanding footprint in Asia and the U.S.
- Strategic partnerships with Pudgy Penguins, Yuga Labs, and World of Women
Token2049: Formalizing Partnerships and Community Recognition
At Token2049 in Singapore, MICHELIN announced a formal partnership between the 3xplorerClub and Pudgy Penguins. The brand also hosted a private dinner event in collaboration with OpenSea, welcoming holders and key figures from the broader Web3 ecosystem.
These efforts mark a continued emphasis on in-person connection and shared values between MICHELIN and its community.
A Model for Web3 Brand Integration
The 3xplorerClub’s success has been attributed to consistent communication, transparent engagement, and a clear roadmap. Regular AMAs, Twitter Spaces, and open community dialogue have helped establish credibility within an often-volatile sector.
In some Web3 circles, the project has drawn comparisons to other forward-thinking initiatives such as Sony’s Soneium, based on its cultural foundation and emphasis on long-term utility.
Looking Ahead: Expansion Through Experience
As MICHELIN enters its third year in Web3, the brand is preparing to unveil new partnerships and experiences that continue to connect the digital and physical realms. From fine dining to motorsports, upcoming experiences are designed to reinforce the brand’s identity while offering tangible value to participants.
The two-year milestone will be marked with a dedicated campaign on the official 3xplorerClub website, including new missions and community challenges. These will highlight MICHELIN’s broader strategy: merging tradition with digital innovation in ways that honor exploration, loyalty, and engagement.
Users can discover the collection on OpenSea and start their adventure today.
Because in the 3xplorerClub, every mile forward is just the start of the next great adventure
Important Links
Platform: 3xplorerClub
OpenSea: OpenSea Collection
Discord: Join Discord
Twitter: Follow on Twitter
The journey with 3xplorerClub continues.
About Michelin
Michelin is building a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and to a more sustainable world.
Drawing on its deep know-how in polymer composites, Michelin is constantly innovating to manufacture high-quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies, and healthcare.
The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide.
Headquartered in Clermont-Ferrand, France, Michelin is present in 175 countries and employs 129,800 people.
Contact
Julie Scaringella
contact@nfinitylabs.co
Celebrating Two Years of MICHELIN’s 3xplorerClub in Web3
Clermont-Ferrand, FRANCE, October 14th, 2025, Chainwire
As MICHELIN celebrates the second anniversary of its entry into Web3, the company reflects on a project that has defied expectations. Since its launch on October 16, 2023, MICHELIN’s 3xplorerClub has quietly established itself as one of the few successful Web3 initiatives led by a global legacy brand.
Best known for its tires, road maps, and the prestigious MICHELIN Guide, the company has expanded its brand footprint with the 3xplorerClub: a curated collection of 2,400 NFTs offering access to exclusive experiences and limited-edition collectibles. Launched without fanfare, the project has built a committed community grounded in long-term engagement rather than market speculation.
Each NFT serves as a digital passport into the MICHELIN ecosystem, providing holders with opportunities to access unique events, from motorsport paddocks to MICHELIN Guide dining, and exclusive raffles. The initiative has resonated with both long-time MICHELIN followers and new Web3-native participants.
Two Years of Measured Growth and Real-World Impact
Unlike many corporate experiments in Web3, MICHELIN opted for a measured, utility-focused approach. This has resulted in sustained engagement and a growing global community:
- 900 active holders
- Over 500 unique raffle winners to date
- NFTs originally minted at $70 now trading around $300
- Expanding footprint in Asia and the U.S.
- Strategic partnerships with Pudgy Penguins, Yuga Labs, and World of Women
Token2049: Formalizing Partnerships and Community Recognition
At Token2049 in Singapore, MICHELIN announced a formal partnership between the 3xplorerClub and Pudgy Penguins. The brand also hosted a private dinner event in collaboration with OpenSea, welcoming holders and key figures from the broader Web3 ecosystem.
These efforts mark a continued emphasis on in-person connection and shared values between MICHELIN and its community.
A Model for Web3 Brand Integration
The 3xplorerClub’s success has been attributed to consistent communication, transparent engagement, and a clear roadmap. Regular AMAs, Twitter Spaces, and open community dialogue have helped establish credibility within an often-volatile sector.
In some Web3 circles, the project has drawn comparisons to other forward-thinking initiatives such as Sony’s Soneium, based on its cultural foundation and emphasis on long-term utility.
Looking Ahead: Expansion Through Experience
As MICHELIN enters its third year in Web3, the brand is preparing to unveil new partnerships and experiences that continue to connect the digital and physical realms. From fine dining to motorsports, upcoming experiences are designed to reinforce the brand’s identity while offering tangible value to participants.
The two-year milestone will be marked with a dedicated campaign on the official 3xplorerClub website, including new missions and community challenges. These will highlight MICHELIN’s broader strategy: merging tradition with digital innovation in ways that honor exploration, loyalty, and engagement.
Users can discover the collection on OpenSea and start their adventure today.
Because in the 3xplorerClub, every mile forward is just the start of the next great adventure
Important Links
Platform: 3xplorerClub
OpenSea: OpenSea Collection
Discord: Join Discord
Twitter: Follow on Twitter
The journey with 3xplorerClub continues.
About Michelin
Michelin is building a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and to a more sustainable world.
Drawing on its deep know-how in polymer composites, Michelin is constantly innovating to manufacture high-quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies, and healthcare.
The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide.
Headquartered in Clermont-Ferrand, France, Michelin is present in 175 countries and employs 129,800 people.
Contact
Julie Scaringella
contact@nfinitylabs.co
MICHELIN Celebrates Two Years of Success in Web3 with 3xplorerClub
Clermont-Ferrand, France, October 14, 2025 – Chainwire
As MICHELIN marks the second anniversary of its foray into the Web3 space, the company reflects on the remarkable journey of its 3xplorerClub initiative. Launched on October 16, 2023, this project has emerged as a standout example of how a legacy brand can successfully navigate the evolving digital landscape.
Best known for its high-quality tires and the esteemed MICHELIN Guide, the company has expanded its brand presence through the 3xplorerClub—a curated collection of 2,400 NFTs that unlock exclusive experiences and limited-edition collectibles. Launched quietly, the project has fostered a dedicated community focused on long-term engagement rather than fleeting market speculation.
Each NFT acts as a digital passport into the MICHELIN ecosystem, granting holders access to unique events ranging from motorsport paddocks to exclusive dining experiences. This initiative has resonated with both long-time MICHELIN enthusiasts and newcomers to the Web3 space.
Two Years of Measured Growth and Real-World Impact
Unlike many corporate ventures in the Web3 arena, MICHELIN has adopted a utility-driven approach, resulting in sustained engagement and a growing global community. Key milestones include:
- 900 active holders
- Over 500 unique raffle winners
- NFTs originally minted at $70 now trading around $300
- Expansion into Asian and U.S. markets
- Strategic partnerships with notable brands like Pudgy Penguins, Yuga Labs, and World of Women
Token2049: Formalizing Partnerships and Community Recognition
At the recent Token2049 event in Singapore, MICHELIN announced a formal partnership with Pudgy Penguins and hosted a private dinner in collaboration with OpenSea. This gathering brought together NFT holders and key figures from the broader Web3 ecosystem, emphasizing the brand’s commitment to fostering in-person connections and shared values.
A Model for Web3 Brand Integration
The success of the 3xplorerClub can be attributed to consistent communication, transparent engagement, and a well-defined roadmap. Regular AMAs, Twitter Spaces, and open community dialogues have helped establish credibility in a sector often characterized by volatility. The project has drawn comparisons to other innovative initiatives, such as Sony’s Soneium, due to its cultural foundation and focus on long-term utility.
Looking Ahead: Expansion Through Experience
As MICHELIN prepares to enter its third year in Web3, the brand is set to unveil new partnerships and experiences that bridge the digital and physical realms. Upcoming initiatives will reinforce MICHELIN’s identity while delivering tangible value to participants, from fine dining to motorsports.
The two-year milestone will be celebrated with a dedicated campaign on the official 3xplorerClub website, featuring new missions and community challenges. This initiative underscores MICHELIN’s broader strategy of merging tradition with digital innovation, honoring exploration, loyalty, and engagement.
Users can explore the collection on OpenSea and embark on their adventure today.
Because in the 3xplorerClub, every mile forward is just the start of the next great adventure.
Important Links
About Michelin
Headquartered in Clermont-Ferrand, France, Michelin is a world-leading manufacturer of life-changing composites and experiences. With over 130 years of pioneering engineered materials, the company is committed to innovation across various sectors, including mobility, construction, and healthcare. Employing 129,800 people in 175 countries, Michelin continues to deliver high-quality products and exceptional experiences, from connected solutions for professional fleets to the curated recommendations of the MICHELIN Guide.
For media inquiries, please contact:
Julie Scaringella
contact@nfinitylabs.co
