Introducing BIMORE Hair Care Straight Mist: Revolutionizing Hair Straightening with Patented Technology

Miraise Co. Ltd. Unveils Revolutionary Hair Care Product at Beautyworld Middle East 2025

Fukuoka, Japan – Miraise Co. Ltd. is set to transform the hair care industry with the launch of its innovative “BIMORE Hair Care Straight Mist,” designed to straighten curls and enhance hair texture without the use of harsh chemicals or excessive heat. The product will be showcased at the upcoming Beautyworld Middle East 2025 trade fair in Dubai, taking place from October 27th to 29th.

The BIMORE Hair Care Straight Mist utilizes Miraise’s patented Tostea® technology, a unique amino acid formulation that penetrates the hair shaft to tame frizz and curls. Unlike traditional products that rely on high heat or chemical treatments, this lightweight mist can be activated with a standard hair dryer or iron, making it an ideal daily-use solution for achieving salon-quality results at home.

Miraise’s CEO, Yuji Kobayashi, expressed excitement about the product’s potential, stating, “We aim to change conventional wisdom regarding straight hair with Tostea®. Our goal is to empower individuals to embrace their hair with confidence.”

The product is particularly beneficial for those living in humid climates, where frizzy hair can be a daily struggle. The Straight Mist not only helps maintain hair shape but also strengthens its internal structure, reducing breakage and split ends. Its easy application process allows users to create a protective barrier over their hair, ensuring glossy and manageable results.

Beauty Planning International Co., Ltd. will oversee the global distribution of the product, facilitating connections with international beauty professionals and salons. The company’s Representative Director, Mami Fuji, emphasized their commitment to expanding sales channels, particularly in the Middle East and Southeast Asia, stating, “We are excited to create new value with local salons and beauty businesses.”

At Beautyworld Middle East 2025, Miraise will host live demonstrations, allowing attendees to experience the product firsthand. Visitors can expect before-and-after showcases, technical explanations, and opportunities for business meetings to discuss potential partnerships and OEM agreements.

Event Details:

• Event Name: Beautyworld Middle East 2025
• Dates: October 27-29, 2025
• Venue: Dubai World Trade Centre, UAE
• Booth Number: Concourse 1 / Stand C1-B24

Miraise invites beauty professionals, salons, and import agents to explore the innovative capabilities of the BIMORE Hair Care Straight Mist and discuss collaboration opportunities. For more information, visit Miraise’s website or contact Beauty Planning International at [email protected].

As the beauty industry continues to evolve, Miraise Co. Ltd. is poised to lead the way with groundbreaking products that cater to the diverse needs of consumers worldwide.