Brendan Schaub Joins Rewind It 10 as the Face of Men’s Hair Dye

Brendan Schaub Joins Rewind It 10 as New Face of Men’s Hair Dye

Los Angeles, CA – In a bold move to redefine men’s grooming, Rewind It 10 has announced the recruitment of former UFC Heavyweight contender Brendan Schaub as the latest ambassador for its medium brown hair dye line. Known for his dynamic career as a professional athlete and his engaging presence as a podcaster, Schaub brings a unique blend of grit and authenticity to the brand.

“There’s no off-switch in my world—from podcasts to kids, comedy shows, and business—it’s nonstop,” Schaub stated. “I still want to look dialed in, and Rewind It 10 makes that easy with a quick, natural look that fits my lifestyle. I’m proud to rock with a brand that actually keeps up.”

Schaub joins an impressive roster of celebrity ambassadors, including NFL star Travis Kelce, music mogul DJ Khaled, and Latin Grammy winner Nicky Jam. This diverse lineup reflects Rewind It 10’s commitment to breaking down barriers in men’s grooming and promoting a more inclusive approach to hair care.

Cutting the Stigma Around Men’s Coloring

“Brendan Schaub brings authenticity to everything he does, so it was only right to have him join the winning team at Rewind It 10,” said co-founder and Grammy-nominated artist Fat Joe. “His influence as an athlete and podcaster is going to help us reach newer audiences and kill the stigma about men coloring their hair and beards.”

Launched in fall 2024, Rewind It 10 was created by Fat Joe and the team behind It’s a 10 Haircare, Carolyn and Jeff Aronson. The brand aims to meet the diverse grooming needs of men while challenging outdated perceptions about hair coloring. Since its debut in CVS stores, Rewind It 10 has quickly become one of the retailer’s top-selling men’s grooming products, boasting over $50 million in sales.

With Schaub’s endorsement, Rewind It 10 is poised to further its mission of normalizing hair dye for men. The brand’s products are now available for purchase at CVS, Sally Beauty, Amazon, and Rewindit10.com.

As the conversation around men’s grooming continues to evolve, Schaub’s partnership with Rewind It 10 signals a significant shift towards embracing self-care and personal expression in the world of men’s beauty.