Inside the Beauty Routine of Deepica Mutyala: From Color-Correcting Trends to Self-Care Rituals
Deepica Mutyala: From Viral Sensation to Beauty Mogul
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In the ever-evolving world of beauty, few names resonate as powerfully as Deepica Mutyala. Known for her viral 2015 video that showcased the unconventional use of red lipstick as a color corrector, Mutyala has transformed her initial fame into a thriving beauty empire with her brand, Live Tinted.
A Journey from Intern to Innovator
Deepica’s journey began long before her rise to internet stardom. With a college internship at L’Oréal and a pivotal role at Birchbox, she laid the groundwork for her future in the beauty industry. After her viral video garnered millions of views, she quickly became a sought-after face in campaigns for major brands like Maybelline and Samsung. However, her true ambition was to create a brand that catered to diverse skin tones, a vision that came to fruition in 2018 with the launch of Live Tinted.
“I knew it was a matter of when, not if,” the 36-year-old entrepreneur reflects. Her first product line focused on color correctors designed for various skin tones, addressing a gap in the market for safe, effective solutions to dark circles and blemishes.
Building a Loyal Following
Since its inception, Live Tinted has garnered a dedicated fanbase, thanks to its innovative products like sunscreens, serum sticks, and eye creams. The brand’s commitment to inclusivity and quality has resonated with consumers, making it a staple in many beauty routines.
In a recent interview, Mutyala shared insights into her daily skincare regimen, emphasizing the importance of hydration and self-care. “I try to have a full bottle of water during my training session so I’m at least one bottle of water in before the day starts,” she notes, highlighting her holistic approach to beauty.
The Power of Rituals
Deepica’s skincare routine is a blend of high-quality products and personal rituals. From using a Hatch alarm clock that mimics sunrise to journaling her thoughts each morning, she prioritizes mental well-being alongside physical care. “I’m trying to not drink as much… I sleep better when I don’t drink,” she admits, showcasing her commitment to a healthier lifestyle.
Her evening routine includes a double cleanse and the use of a DIY facial tool that mimics professional treatments, proving that self-care can be both effective and accessible.
A Vision for the Future
With the recent launch of complexion sticks that serve multiple purposes—foundation, concealer, contour—Mutyala continues to innovate. “These days, when I’m done with my shower and after I do my skincare routine, I use one shade all over my face, and it just melts into my skin,” she explains.
As she looks to the future, Deepica Mutyala remains dedicated to her mission of inclusivity and empowerment in the beauty industry. With her unique blend of creativity, passion, and business acumen, she is not just a beauty mogul; she is a trailblazer inspiring countless individuals to embrace their unique beauty.
In a world where trends come and go, Deepica Mutyala stands as a testament to the power of authenticity and innovation in the beauty landscape.
