When Does Amazon’s Holiday Beauty Event Begin and What Are the Deal Sizes?


Unmissable Deals at Amazon’s 5th Annual Holiday Beauty Event: Oct. 20 – Nov. 2!

Amazon’s Holiday Beauty Event: Your Ultimate Guide to Affordable Glam

As the leaves turn and the chill of fall settles in, many of us find ourselves prioritizing essentials like groceries and gas over indulgent beauty buys. But fear not! Amazon’s 5th Annual Holiday Beauty Event, running from October 20 to November 2, is here to help you treat yourself without breaking the bank.

A Beauty Bonanza Awaits

This two-week extravaganza is not just about discounts; it’s a golden opportunity for savvy shoppers to snag deals on both everyday essentials and luxury brands. Expect markdowns of up to 40% off on popular names like Sunday Riley, OLAY, tarte, Maybelline, and ELEMIS. Plus, exclusive gift sets from brands like Dyson will be available, making it the perfect time to start your holiday shopping early.

Flash Sales and Daily Deals

One of the standout features of this year’s event is the 48-hour flash sales by category. Whether you’re in the market for makeup, hair care, or fragrance, you can shop based on your specific needs. Here’s a sneak peek at the deals lineup:

  • October 20–21: Up to 50% off Makeup
  • October 22–23: Up to 45% off Hair Care
  • October 24–25: Up to 45% off Health & Wellness
  • October 26–27: Up to 40% off Personal Care
  • October 28–29: Up to 50% off Fragrance
  • October 30–31: Up to 40% off Skin Care
  • November 1–2: Up to 50% off Men’s Grooming

Live Demos and Exclusive Offers

For those looking to maximize their shopping experience, Amazon Live will host daily livestreams featuring beauty pros and influencers like Madison LeCroy. These sessions will showcase product demos and reveal exclusive live-only deals, ensuring that you’re not just shopping, but shopping smart.

Curated Deals You Can’t Miss

As the event unfolds, Amazon’s team of shopping writers will be updating their recommendations in real-time, highlighting standout offers that deliver real value. From luxury skincare sets to viral beauty products, you’ll find deals that are truly worth your money.

Featured Deals to Snag Now

Here are some of the best deals currently available:

  • Maybelline Lash Sensational Sky High Mascara: $10 (was $14)
  • tarte Blush Tape & Glow Tape Duo: $17 (was $24)
  • COSRX Snail Mucin Repairing Serum: $20 (was $25)
  • Olaplex No. 3 Hair Perfector: $27 (was $30)

Don’t Miss Out!

Mark your calendars, set alerts, and get ready to shop smarter. With two weeks of sales ahead, there’s plenty to explore. Whether you’re restocking your beauty staples or trying out that new serum you’ve been eyeing, the Holiday Beauty Event is your moment to shine.

So go ahead, indulge a little—your skin, hair, and self-care routine will thank you!

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