Amika Expands Retail Footprint with National Launch at Ulta Beauty
Amika Expands Retail Footprint with National Launch at Ulta Beauty
New York, NY, Oct. 30, 2025 (GLOBE NEWSWIRE) — Amika, the Brooklyn-based, B Corp-certified haircare brand known for its inclusive and high-performing formulas, is set to make a splash in the beauty industry with its official debut at Ulta Beauty. This marks Amika’s first new brick-and-mortar retail partnership in over a decade in the U.S.
Starting December 1, Amika products will be available in all Ulta Beauty stores nationwide and online at Ulta.com. Customers can look forward to accessing Amika’s salon-backed innovations, including the #1 dry shampoo in the prestige haircare market, Perk Up Dry Shampoo, and the bestselling Soulfood Nourishing Hair Mask. New additions to the lineup, such as the Frizz-Me-Not Hydrating Anti-Frizz Treatment and Forget Frizz Anti-Frizz Shampoo and Conditioner, will also be featured.
“This expansion into Ulta Beauty marks an exciting new chapter for Amika,” said Chelsea Riggs, CEO of Amika. “Ranked #4 and the fastest-growing among the top 10 salon haircare brands, Amika was born in the salon and built by a community of stylists and beauty lovers. We’re thrilled to bring our professional-grade products and inclusive haircare philosophy to Ulta Beauty’s diverse and devoted guests across the country.”
Founded in 2007, Amika has established deep credibility among stylists, with 42% of consumers first discovering the brand through their salon. The move to Ulta Beauty reflects a natural progression in making salon-quality performance more accessible to consumers nationwide. This partnership not only strengthens Amika’s omnichannel presence but also reinforces its mission to deliver high-performing, inclusive haircare that meets customers where they shop.
Penny Coy, Senior Vice President of Merchandising at Ulta Beauty, expressed enthusiasm about the partnership: “We’re thrilled to welcome Amika, a brand our community has requested for some time. This collaboration enhances the way our guests discover and experience hair care, making the brand more accessible both on shelves and through salon services.”
To celebrate the launch, Ulta Beauty will feature three exclusive sets curated with Amika bestsellers, available in all stores nationwide. Additionally, Amika will participate in a Salon Brand Feature from December 28 to January 24, allowing guests to experience the brand firsthand.
Amika’s commitment to celebrating self-expression and community, along with its dedication to caring for all hair types, positions it as a friend to all hair. As the brand continues to grow, its partnership with Ulta Beauty marks a significant milestone in making prestige haircare accessible and joyful for everyone.
For more information about Amika, visit www.loveamika.com.
About Ulta Beauty
Ulta Beauty is the largest specialty beauty retailer in the U.S., offering a wide range of cosmetics, skincare, haircare, and salon services. With approximately 1,500 stores nationwide, Ulta Beauty has redefined beauty retail by bringing together all things beauty in one place. For more details, visit www.ulta.com.
