AXIL Brands Partners with Chatters to Launch Reviv3 Procare® Product Line Across Canada in October 2025
AXIL Brands Partners with Chatters to Launch Reviv3 Procare® in Canada
LOS ANGELES, Sept. 18, 2025 (GLOBE NEWSWIRE) — AXIL Brands, Inc. (NYSE American: AXIL), a rising player in the consumer products sector, has announced an exciting partnership with Chatters, Canada’s largest professional haircare retailer, to introduce its Reviv3 Procare® product line. This strategic collaboration will see the rollout of Reviv3 products across Chatters’ network of over 115 salons in seven provinces, starting in October 2025.
The partnership aims to enhance AXIL’s presence in the North American beauty market, leveraging Chatters’ extensive reach and reputation for quality. “Partnering with Chatters marks a significant step in expanding our beauty division’s presence in North America,” said Jeff Toghraie, Chairman and CEO of AXIL Brands. “With a strong retail customer base, Chatters is the ideal platform to bring Reviv3’s effective and clinically tested solutions to a broader audience.”
The phased rollout will ensure that the full Reviv3 Procare® line, which includes shampoos, conditioners, and styling treatments, is available in all Chatters locations by the end of 2025. To support this launch, AXIL will implement comprehensive in-salon promotions and stylist training programs, showcasing the unique formulations of Reviv3.
A Strategic Move in the Haircare Market
This partnership not only positions Reviv3 to capture a significant share of the premium professional haircare segment but also highlights the growing consumer preference for high-quality, sustainable haircare solutions. The Canadian professional haircare market is valued at approximately $1.2 billion annually, presenting a lucrative opportunity for AXIL.
The collaboration is designed to maximize brand visibility and customer engagement, with professional stylist endorsements expected to drive both in-salon sales and subsequent retail purchases. “Professional salon products typically command 30-50% higher margins than mass-market equivalents,” noted industry experts, emphasizing the potential revenue impact of this strategic move.
Looking Ahead
As the beauty division of AXIL Brands continues to grow, this partnership with Chatters is poised to contribute meaningfully to the company’s long-term growth strategy. With a focus on innovation, quality, and sustainability, AXIL is set to redefine the haircare landscape in Canada.
For more information about the Reviv3 Procare® product line and its launch in Chatters salons, visit AXIL Brands.
About AXIL Brands, Inc.
AXIL Brands, Inc. is an emerging global consumer products company offering premium hearing enhancement and protection products under the AXIL® brand and premium hair and skin care solutions under the Reviv3 Procare® brand. With a commitment to innovation and sustainability, AXIL delivers clinically tested, plant-based products to consumers across North America, Europe, and Asia.
About Chatters
Chatters Hair Salon is Canada’s largest salon-based retailer, providing professional hair care services and a wide range of hair care solutions. With a dedication to exceptional guest experiences and innovative services, Chatters has been a trusted name in Canadian beauty for years.
For media inquiries, please contact:
Todd McKnight
Tel: (917) 349-2175
Email: investors@goaxil.com
This partnership marks a pivotal moment for AXIL Brands as it seeks to expand its footprint in the competitive beauty market, promising exciting developments for both the company and its customers in the near future.
