Get Ready for the Amazon Holiday Beauty Event!

Sure, it’s not even Halloween yet, but in our opinion, it’s never too early to start holiday shopping. If someone on your gifting list this year is a beauty lover (or if you just can’t help yourself), look no further than the Amazon Holiday Beauty Event. From now through November 2, Amazon is offering thousands of curated beauty deals, coupons and exclusive gift sets from brands like Charlotte Tilbury, Dr. Jart+, ELEMIS, Estée Lauder, LANEIGE, Sol de Janeiro, La Roche-Posay, Sulwhasoo, Sunday Riley and more.

Here’s how it works: customers can enjoy 48-hour flash category deals (more on that below) and Prime members get fast, free shipping on every order. Additionally, Amazon Live will host several daily livestreams from top creators and experts, featuring tutorials, product demos, and, for the first time, Live-only Flash Deals, rewarding customers for tuning in with even more savings.

Amazon Holiday Beauty Event 2025

• Monday, October 20 and Tuesday, October 21: Up to 50 percent off makeup
• Wednesday, October 22 and Thursday, October 23: Up to 45 percent off hair care
• Friday, October 24 and Saturday, October 25: Up to 45 percent off health and wellness
• Sunday, October 26 and Monday, October 27: Up to 40 percent off personal care
• Tuesday, October 28 and Wednesday, October 29: Up to 50 percent off fragrance
• Thursday, October 30 and Friday, October 31: Up to 40 percent off skin care
• Saturday, November 1 and Sunday, November 2: Up to 50 percent off men’s grooming

October 21-22 Deals

The first two-day event in Amazon’s Holiday Beauty Event offers up to 50 percent off select makeup. Some immediate standouts include Tarte’s Creaseless Setting Powder, a triple threat formula that brightens, blurs and sets, Laura Geller’s The Wonder Balm, a nourishing balm that delivers sheer color to lips and cheeks and Charlotte Tilbury’s Beauty Highlighter Wand, seven different shades of liquid makeup that all deliver a natural glow like no other.

Get Ready for the Amazon Holiday Beauty Event: Early Deals Await!

October 20, 2025 — While Halloween decorations are just starting to appear, savvy shoppers know that the holiday season is right around the corner. Amazon is kicking off its much-anticipated Holiday Beauty Event, running from now until November 2, offering beauty enthusiasts a treasure trove of deals on their favorite products.

From luxurious skincare to vibrant makeup, this event features thousands of curated beauty deals, exclusive gift sets, and enticing coupons from top brands including Charlotte Tilbury, Dr. Jart+, ELEMIS, Estée Lauder, LANEIGE, Sol de Janeiro, La Roche-Posay, Sulwhasoo, and Sunday Riley.

How It Works

The event is designed to maximize savings and convenience for customers. Shoppers can take advantage of 48-hour flash category deals, ensuring that there’s always something new to discover. Prime members will enjoy fast, free shipping on every order, making it easier than ever to stock up on gifts or treat themselves.

Additionally, Amazon Live will host daily livestreams featuring top beauty creators and experts. These sessions will include tutorials, product demonstrations, and exclusive Live-only Flash Deals, rewarding viewers with even more savings.

Upcoming Deals to Watch For

The event is structured around specific categories, with discounts varying by day:

• October 20-21: Up to 50% off makeup
• October 22-23: Up to 45% off hair care
• October 24-25: Up to 45% off health and wellness
• October 26-27: Up to 40% off personal care
• October 28-29: Up to 50% off fragrance
• October 30-31: Up to 40% off skin care
• November 1-2: Up to 50% off men’s grooming

Spotlight on October 21-22 Deals

The first two-day event kicks off with a bang, featuring up to 50% off select makeup. Standout products include:

• Tarte’s Creaseless Setting Powder: A triple threat that brightens, blurs, and sets your makeup.
• Laura Geller’s The Wonder Balm: A nourishing balm that adds sheer color to lips and cheeks.
• Charlotte Tilbury’s Beauty Highlighter Wand: Available in seven shades, this liquid makeup delivers a natural glow like no other.

With such enticing offers, the Amazon Holiday Beauty Event is the perfect opportunity to get a head start on your holiday shopping. Whether you’re looking for the perfect gift or a little something for yourself, mark your calendars and prepare to indulge in beauty bliss!