Celebrating Excellence: Highlights from the 2025 CEW Beauty Awards
CEW Beauty Awards 2025: Celebrating Innovation and Creativity in the Beauty Industry
New York City, NY — The 2025 CEW Beauty Awards kicked off on Wednesday with a poignant message from Carlotta Jacobson, the long-standing president of the Cosmetic Executive Women (CEW) organization. As she prepares to transition to the role of executive chair in January, Jacobson reflected on the awards’ mission: to honor not just the products but the talented individuals and creative minds behind them.
“The idea for the awards was simple, and still relevant today: to recognize the best of you — not just the products — but the people, the creatives and the work behind them,” Jacobson shared with an emotional audience at the New York Hilton Midtown hotel. This year marks her final appearance as president, a role she has held since 1999.
The ceremony, hosted by comedian and actress Lynne Koplitz, celebrated the innovators propelling the beauty industry forward. Among the notable winners were Danessa Myricks and Mario Dedivanovic, whose brands tied for the Indie Makeup/Skin Care Product award. Myricks expressed her pride in her work, stating, “Our [Lightwork VI Freedom Palette] was such a labor of love; we want people to feel free living in their own skin, and this palette translates that into a product.”
Highlights from the 2025 CEW Beauty Awards
The awards recognized a wide array of products across various categories, showcasing the best in beauty. Here are some of the standout winners:
Bath and Body
- Body Moisturizer/Treatment: CeraVe Intensive Moisturizing Lotion
- Body Wash/Scrub: Dove Deep Moisture Body Wash
- Men’s Grooming: Manscaped The Lawn Mower 5.0 Ultra
Fragrance
- Home Scent: Bath & Body Works Book Loft 3-Wick Candle
- Personal Scent, Women: Aerin Rose Cocoa
- Personal Scent, Men and Gender Neutral: Maison Margiela Replica Never-ending Summer Eau de Toilette
Hair
- Shampoo: Oribe Serene Scalp Densifying Shampoo
- Conditioner: Gisou Honey Gloss Ceramide Therapy Hair Mask
- Hair Tools and Accessories: Dyson Airwrap i.d.
Skin Care
- Facial Cleanser/Scrub: Olay Cleansing Melts + Vitamin C
- Facial Moisturizer: Beekman 1802 Milk Rx Advanced Better Aging Cream
- Sun Care: Supergoop Unseen Sunscreen SPF 50
Makeup
- Base and Complexion Product: Rare Beauty Soft Pinch Matte Bouncy Blush; Saie Dew Bronze
- Lip Color Product: Dior Lip Blow Butter
Wellness
- Wellness: Nutrafol Clear Skin Nutraceutical
Iconic and Indie
- Iconic Beauty Award: Sol de Janeiro Brazilian Bum Bum Cream
- Indie Brand: Glow Recipe
The event not only highlighted the best products but also emphasized the importance of creativity and innovation in the beauty sector. As Jacobson prepares to pass the torch to Elana Drell Szyfer, the spirit of recognition and celebration continues to thrive within the CEW community.
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