Manchester City Wins Gold Award for ‘Football Technology’ and Bronze Award for ‘Agency of the Year’ at Football Business Awards
Manchester City has once again proven their innovative prowess in the football industry, as they were honored at this year’s Football Business Awards. The club received the prestigious Gold award for ‘Football Technology’ for their groundbreaking product, ‘CityPlay’, a wearable technology designed to revolutionize football training and performance analysis.
CityPlay is the result of a collaboration between Manchester City and Playermaker, combining smart wearable football tracker technology with the club’s football expertise to provide comprehensive coaching analytics, drive insight, enhance performance, and engage fans in unique ways. Jorgina Busquets, Managing Director of Football Education, Recreation, and Partner Clubs at City Football Group, expressed the club’s commitment to sharing their football expertise with the grassroots community through initiatives like CityPlay.
In addition to their success in the ‘Football Technology’ category, Manchester City’s in-house creative agency, City Studios, also received recognition at the awards ceremony, taking home the Bronze award for ‘Agency of the Year’. Launched in 2022, City Studios serves as the club’s creative content and production hub, producing a wide range of content including documentaries like ‘Together: Treble Winners’, which was exclusively released on Netflix earlier this year.
Nuria Tarre, Chief Marketing and Fan Experience Officer at City Football Group, expressed delight at the double accolade, highlighting the club’s commitment to innovation and forward-thinking strategies. The awards serve as a testament to Manchester City’s investment in areas like technology and creative content, further enhancing their connection with fans and young players worldwide.
The awards were presented to Manchester City at a ceremony held at The Brewery in London last Friday, solidifying the club’s reputation as a leader in football technology and creative content production.
