Exciting Collaboration Announcement: Tsubaki Hair Products x DoubleWoot Fashion House

Tsubaki Hair Products and DoubleWoot Fashion House Collaborate to Celebrate Beauty and Style

Renowned for its luxurious and innovative hair care solutions, Tsubaki Hair Products has announced an exciting new collaboration with DoubleWoot Fashion House, a leader in high fashion and contemporary style. By combining Tsubaki’s expertise in hair health and beauty with DoubleWoot’s cutting-edge fashion design, this collaboration aims to celebrate the confidence and elegance of modern women.

The collaboration, named “City of Tsubaki,” will run from August 1 to October 31. “We are excited to partner with DoubleWoot Fashion House to create a unique and luxurious experience for our customers,” said Frederick Ng, General Manager of Tsubaki Hair Products. “This collaboration embodies the essence of both brands—celebrating beauty, confidence, and style,” added Helen Toi of DoubleWoot Fashion House.

The campaign, with the tagline “Beauty Crush in Power of Camellia,” will highlight the unique fusion of Tsubaki’s hair care expertise and DoubleWoot’s fashion innovation. Central to this collaboration is the Tsubaki x DoubleWoot Kirei Curated Collection, a specially tailored fashion line that embodies the beauty and power of Camellia. This collection reflects the essence of Tsubaki’s ranges, with each piece designed to complement different special moments in a woman’s life.

The Kirei Curated Collection will be available until August 2024 and includes gowns for evening wear, worksuits for women empowerment, casual attire for daily occasions, and after-party dresses for fun and leisure. The collection caters to a variety of needs, ensuring every woman can enrich her life with the elegance of Kirei.

In addition to the fashion collaboration, Tsubaki Hair Products offers a range of hair care solutions, including the Moist & Repair range for dry and frizzy hair, the new Cool & Repair range for oily and damaged hair, the Volume & Repair range for flat and lifeless hair, and the Premium EX Intensive Repair range for intensively damaged hair.

DoubleWoot will also unveil a special fashion line inspired by Tsubaki’s philosophy of natural beauty and elegance. This collection will feature sleek, sophisticated designs that enhance the beauty of well-nourished, healthy hair, ensuring that women not only look but also feel their best.

The unique power of Tsubaki lies in its ability to deliver Japanese salon-quality hair with zero waiting time, harness the power of Camellia oil, incorporate advanced Damage Sensor Functions, and utilize golden repair ingredients. The new Damage Sensor Function identifies and repairs damaged areas from the surface to deep within the roots, strengthening and nourishing each strand of hair while intensifying repair, moisture, and shine.

Overall, the collaboration between Tsubaki Hair Products and DoubleWoot Fashion House promises to bring together the best of hair care and fashion to celebrate the beauty and style of modern women.