Curlsmith Expands Curl’s Universe with Launch at Sephora Canada


Exciting Launch: Curlsmith Now Available at Sephora Canada!

Curlsmith Launches at Sephora Canada, Bringing High-Performance Curl Care to More Canadians

BOSTON, Aug. 25, 2025 /CNW/ – Curlsmith, the innovative brand celebrated for its curl-centric hair care products, is excited to announce its official launch at Sephora Canada. Starting today, customers can find Curlsmith’s beloved range of products in select Sephora stores and online at Sephora.ca.

This expansion marks a significant milestone for Curlsmith, allowing even more curl enthusiasts to access their favorite products—from shampoos and conditioners to styling creams and gels. Designed to cater to diverse curl needs, Curlsmith’s offerings promise hydration, definition, and volume, all while being vegan, cruelty-free, and free from sulfates and silicones.

In conjunction with this launch, Curlsmith is unveiling a vibrant new visual identity that reflects the uniqueness of the curl community. While the packaging has received a fresh makeover, customers can rest assured that the trusted formulas remain unchanged—gentle, effective, and designed to deliver transformative results.

A recent survey revealed that 95% of users reported feeling happier with their curls after using Curlsmith products, highlighting the brand’s commitment to enhancing the curly hair experience.

“We’re incredibly proud to bring Curlsmith to Sephora Canada,” said Vicky Metcalfe, Curlsmith Senior Marketing Director. “This expansion means more access for curly-haired Canadians to find products that truly meet their needs—whether it’s hydration, definition, or bouncy volume.”

Featured Products at Sephora Canada:

  • NEW Moisture Memory Release ($36.50): A weightless leave-in spray with time-release moisture technology for long-lasting hydration.
  • Weightless Air Dry Cream ($36.50): A lightweight leave-in conditioner that enhances curl texture without weighing hair down.
  • Curl Defining Styling Soufflé ($38.00): A buildable hold styling gel that provides moisture, shine, and flexible definition for all curl types.
  • Essential Moisture Shampoo & Conditioner ($35.50): A gentle shampoo and lightweight conditioner designed for all curl types, ensuring hydration and weightless moisture.

Curlsmith products are now available at select Sephora Canada locations and online at Sephora.ca.

For the latest updates, follow Curlsmith on Instagram @curlsmith_official and TikTok @Curlsmith.

About Curlsmith:
Curlsmith is the first gourmet haircare brand specifically designed for curls. Inspired by natural ingredients and powered by science, Curlsmith blends organic kitchen staples with innovative technology to create effective, clean, and cruelty-free products for curly, coily, and wavy hair. All Curlsmith formulas are vegan and free from sulfates, silicones, parabens, phthalates, mineral oils, EDTA, and drying alcohols.

For more information, please contact: [email protected]

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