Unlocking Red Carpet Glam: How Giovanni Makes Perfect Hair Achievable for Everyone

The Emmy Awards: Unlocking the Secret to Celebrity Hair with Giovanni

By Alex West, Acting Assistant Entertainment Editor
Published: 14:59 ET, 28 Sep 2025

The recent Emmy Awards showcased not just stunning performances but also breathtaking hairstyles that left fans wondering: how do celebrities achieve such flawless looks? The answer lies in a brand that has become synonymous with red carpet glamour—Giovanni.

At this year’s Emmys, Giovanni was the go-to haircare brand, utilized by a team of celebrity stylists led by Edward Morrison. As stars graced the red carpet and took the stage, they relied on Giovanni’s extensive range of products to maintain their picture-perfect hair throughout the night. From pre-event touch-ups to post-ceremony celebrations, these products proved essential for keeping A-listers looking their best.

Award shows are not just about the glitz and glam; they require meticulous preparation. Celebrities start their day with outfit checks and makeup sessions, followed by hours of posing under harsh lights. After the ceremony, they often party late into the night, necessitating hair products that can withstand the rigors of such an event.

Giovanni has earned its EGOT status, being featured at the Emmys, Grammys, Oscars, and Tonys, and even making appearances at high-profile events like the MTV Video Music Awards. But how do these professional-grade products hold up for the everyday person?

As someone with unruly, thick hair, I decided to test some of Giovanni’s top products to see if they could tame my mane. The first standout was the 2chic® Frizz Be Gone™ Taming Cream, which promises to smooth flyaways and manage unmanageable hair. Despite its heavy texture, it melted seamlessly into my hair without leaving any greasy residue. Even Emmy-nominated stylist Dean Banowetz praised it as “perfect for both straight and curly hair.”

However, not all products were a perfect fit for my hair type. The L.A. HOLD™ Styling Gel, designed for extra-strong control, left my hair feeling a bit oily. While it may work wonders for others, it was too heavy for my locks. The beauty of Giovanni is its versatility; there’s something for everyone, and stylists had a variety of options at their disposal.

For those looking for a lighter hold, the L.A. HOLD™ Hair Spritz offered a quick and effective solution without the tackiness of gel. Other products, like the Ultra-Moist Super Potion Anti-Frizz & Binding Serum Oil and Mousse Air-Turbo Charged, provided additional choices for different styling needs.

In the end, the Shine of the Times™ High Gloss Hair Mist emerged as a refreshing finish for any hairstyle, whether you’re aiming for red carpet glam or a casual brunch look. Endorsed by Emmy-nominated hairstylist Flo Witherspoon, it delivers incredible shine without weighing hair down.

While Giovanni may be marketed as a celebrity brand, it’s clear that its products are accessible and effective for everyone. So, if you’ve ever dreamed of achieving that red carpet look, Giovanni might just be your ticket to hair perfection.