Gisou Appoints Rosie Huntington-Whiteley as First Global Brand Ambassador
Gisou Appoints Rosie Huntington-Whiteley as First Global Brand Ambassador
In a significant move for the premium honey-based hair and beauty brand Gisou, founder Negin Mirsalehi has announced the appointment of model, actress, and entrepreneur Rosie Huntington-Whiteley as its first global brand ambassador. This partnership marks a new chapter for Gisou as it expands into the styling category with the launch of its Honey Milk 5-in-1 Styling Cream.
“You really have to find the right match, and we have found that in Rosie,” Mirsalehi stated. “She’s such a style icon with a very loyal community. Everything she does is on-point — her branding, collaborations, and her natural love for Gisou.”
Huntington-Whiteley, known for her iconic hair and impeccable style, expressed her excitement about the collaboration. “Hair has always been a powerful form of self-expression for me, and this partnership feels like a natural fit,” she said. “I’ve long admired Gisou’s commitment to quality, heritage, and innovation.” The model has previously engaged with the brand, notably at its London pop-up event.
The Honey Milk 5-in-1 Styling Cream is designed to provide up to three days of “style memory,” featuring a unique formula that includes Mirsalehi honey from the Mirsalehi Bee Garden, hydrolyzed milk protein, and hyaluronic acid. According to Gisou, the lightweight, milky formula offers flexible hold, intense hydration, frizz control, glazed shine, and heat protection up to 450 degrees Fahrenheit. Mirsalehi likens the product to a “milky facial toner, but for hair,” emphasizing the trend of “skinification” in hair care.
The campaign for the Honey Milk 5-in-1 Styling Cream will launch on Wednesday, with the 150-ml tube retailing for $29. Huntington-Whiteley highlighted the campaign’s message: “This campaign celebrates the idea that hair is your best accessory — deeply personal and a true reflection of your identity.”
Mirsalehi noted that the decision to appoint a global ambassador aligns with the brand’s growth strategy. “More than ever, people are talking about lasting holds that they’re missing,” she explained, adding that she personally avoids hairspray.
With six generations of beekeeping in her family, Mirsalehi founded Gisou out of her passion for bees and honey. The brand has seen strong sales at Sephora and is set to launch in Space NK in London this Friday.
Gisou’s product line, which includes around 20 items, has found particular success with its Honey Infused Hair Oil, the brand’s first product. The U.S. remains Gisou’s largest market, accounting for about 50% of sales, followed by Europe at 35%, with the Middle East and Australia trailing behind.
As Gisou continues to innovate and expand, the partnership with Huntington-Whiteley promises to elevate the brand’s presence in the competitive beauty market, celebrating the artistry of hair care and the personal connection it fosters.
