Heritage Store Expands Viral Castor Oil Collection with Four New Products
Heritage Store Expands Viral Castor Oil Collection with Four New Products
SALT LAKE CITY, Sept. 23, 2025 /PRNewswire/ — Heritage Store, the beloved brand from Better Being Co. that has captivated beauty enthusiasts since 1969, is making waves once again. Following the success of their #1 selling 16 oz. Organic Castor Oil, the brand has unveiled four exciting new additions to their popular Castor Oil collection: Castor Oil & Rosemary, Castor Oil & Tea Tree, Castor Oil & Ginger, and Castor Oil & Cayenne.
“Castor Packs and hair wellness routines are having a moment—and chances are, they’ve popped up on your FYP,” said Jenna Thomas, Marketing Director for Heritage Store. “While we first introduced Castor Oil products in the 1970s, our latest line extension embraces today’s trends with a fresh, modern approach. Each formula is thoughtfully crafted to amplify the natural benefits of Castor Oil.”
Heritage Store’s roots in self-care trace back over 3,500 years to ancient Egypt, and their time-honored Castor Oil continues to resonate with today’s beauty enthusiasts. The brand’s commitment to holistic beauty is evident in their new offerings, designed to elevate everyday beauty and self-care rituals.
Meet the New Additions
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Castor Oil & Rosemary: This volumizing hair treatment is infused with antioxidant-rich oils like Amla, Avocado, and Organic Rosemary. It nourishes the scalp, promoting fuller, thicker-looking hair while enhancing shine.
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Castor Oil & Tea Tree: A clarifying scalp treatment, this blend features Black Castor, Organic Tea Tree, Argan, and Jojoba oils. It effectively removes buildup and refreshes the scalp, encouraging optimal hair health.
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Castor Oil & Ginger: Designed for castor packs, this wellness oil combines calming Ginger with nourishing Castor Oil to soothe and restore the body.
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Castor Oil & Cayenne: Another wellness oil for castor packs, this blend incorporates Cayenne Pepper, rich in vitamins A, C, and E, to promote relaxation and a deeper connection to self-care.
A Commitment to Quality
All products in the new line are 100% cold-pressed, hexane-free, vegan, cruelty-free, and dermatologically tested, ensuring a safe and effective experience for users. The full lineup is now available for purchase at heritagestore.com and select retailers nationwide.
About Heritage Store
With over 50 years in the self-care industry, Heritage Store merges mystical elements with science-backed formulations. Their intentional approach to beauty and wellness connects them to a vibrant community that values soul-to-skin beauty.
For media inquiries, please contact:
Rachel Shiramizu
Director of Growth Marketing
Email: rachel@heritagestore.com
heritagestore.com
@heritagestorenaturals
SPINS, Total US Natural Expanded Channel, Body Care Oils – Castor Oils, Unit Sales, 52 weeks ending 08/10/2025.
