Celebrating Timeless Beauty: indē wild’s Nostalgic Haircare Collection Launches with Iconic Supermodels
A Nostalgic Return: Indē Wild Unveils New Haircare Line with Iconic Supermodels
In a heartwarming nod to the past, Diipa Büller-Khosla’s beauty label, indē wild, has brought together some of India’s most iconic supermodels for its latest campaign. Carol Gracias, Lisa Haydon, Ujjwala Raut, and Indrani Dasgupta—names synonymous with confidence and individuality—are back in the spotlight to launch the brand’s first haircare collection, the Champi Bond Repair Duo.
This collection is a modern twist on the traditional champi, a cherished practice involving slow, intentional hair massages with herbal oils. The Champi Bond Repair Duo embodies indē wild’s philosophy of Ayurvedistry™, where ancient rituals meet contemporary research. The campaign pays homage to the first Vogue India cover, reimagining it through a modern lens, showcasing how beauty and culture evolve while staying rooted in tradition.
Ujjwala Raut expressed her personal connection to the project, stating, “Beyond restoring my hair, the shampoo and conditioner are a ritual for me. I love how the duo is infused with natural ingredients, the shine it leaves after just one wash, and the subtle scent that fills the shower.”
The Champi Bond Repair Shampoo and Conditioner are crafted with over 21 Ayurvedic herbs, the innovative Champi Oil Concentrate™, and biotech actives designed to strengthen and smooth damaged hair. However, the collection transcends mere ingredients; it represents a quiet manifesto of beauty that is both familiar and reinterpreted for modern lifestyles.
Diipa Büller-Khosla’s initiative is not just a nostalgic revival; it’s a thoughtful reminder that rituals, icons, and even entire industries can be renewed with intention and care.
Launch Details:
- Campaign Launch: October 13, 2025
- Availability: In India via Tira and Nykaa, in the UK with Sephora, and globally at indewild.com
As these legendary figures step back into the limelight, they remind us that beauty is not just about aesthetics; it’s about the stories, rituals, and connections that shape our lives.
