Introducing Unu: A New Era of Hair Care Focused on Self-Love and Straight Hair Solutions
Magicnumber Launches Unu: A New Era of Self-Love in Hair Care
In an exciting development for beauty enthusiasts, cosmetics manufacturer Magicnumber has unveiled its latest brand, unu, which champions the concept of self-love through innovative hair care products. Designed for the modern consumer who revels in exploring their passions, unu’s debut range, Unubore Straight, is tailored specifically for straight hair, promising to enhance both beauty and manageability.
At the heart of the Unubore Straight line are two powerful ingredients: levulinic acid and Tostear. These hair repair agents are formulated to moisturize and condition, addressing the needs of those with straight locks. Levulinic acid not only smooths hair but also adds a lustrous shine, making it easier to manage. As a mild acid, it serves a dual purpose by stabilizing cosmetic formulations as a natural preservative.
Tostear, also known as aminoethyl diammonium, is particularly effective for taming frizz and enhancing the texture of curls and waves, making it a versatile addition to the product lineup. The inclusion of a Straight Bond System further elevates the offerings, restoring damaged cuticles and providing water repellency, ensuring that hair remains healthy and straight, even in humid conditions.
The Unubore Straight range goes beyond surface-level care, incorporating a blend of ingredients designed for both internal and external repair. Key components such as hydrolyzed keratin, silk, and wool cuticle protein work to mend hair damaged by heat, friction, and chemical treatments from within. Meanwhile, lanolin fatty acids and ceramide-like ingredients target external damage, smoothing out cuticles to prevent breakage and split ends.
The shampoo in this collection features a unique blend of Protein-Potato Treatment (PPT) and amino acid-based cleansing agents, ensuring effective cleansing without compromising color vibrancy. Enriched with diisostearyl malate, it tightens cuticles to help retain hair color, making it an ideal choice for color-treated hair.
Understanding the importance of gentle care, unu has formulated its products to be free from harsh ingredients such as sulfate surfactants, mineral oils, and synthetic colorants, ensuring a soothing experience for both hair and scalp.
To enhance the self-care ritual, each product is infused with a delightful fragrance that combines refreshing bergamot, invigorating lemon, fruity apple, and the soft sweetness of lily of the valley, creating an aromatic experience that elevates everyday hair care.
Pre-sales for the Unubore Straight line will kick off on August 27 at the brand’s official web shop, followed by availability in select Loft and PLAZA stores across Japan starting August 29. The full range will be accessible in variety stores nationwide from October 1.
With its commitment to self-love and innovative hair care solutions, unu is poised to make a significant impact in the beauty industry, inviting consumers to embrace their hair journey with confidence and joy.
