Hong Kong’s Natural Diamond Market: A Positive Outlook for Recovery and Growth

Hong Kong’s Natural Diamond Market Shines Bright Amid Recovery

HONG KONG SAR – October 20, 2025 – The natural diamond market in Hong Kong is on a promising recovery trajectory, buoyed by the resurgence of tourists from Mainland China and an uptick in seasonal gifting demand. A recent survey conducted by NielsenIQ, in collaboration with the Diamond Federation of Hong Kong (DFHK) and De Beers Group, reveals a cautiously optimistic outlook for the industry, which has been recalibrating in response to economic uncertainties and evolving consumer preferences.

The survey, which included responses from 200 industry stakeholders—ranging from retailers to manufacturers—was conducted in August. Key findings highlight a significant shift in market sentiment:

• Positive Performance Expectations: Nearly half of the respondents anticipate growth in the natural diamond market over the next year, while 33% expect stability.
• Increased Investment in Promotion: 46% of industry players plan to boost their marketing efforts for natural diamonds, with 40% maintaining current investment levels.
• Top Gifting Occasions: Valentine’s Day (69%), Engagement/Wedding (67%), and Christmas (59%) are projected to be the leading occasions for diamond sales.

Despite the challenges posed by the pandemic and economic fluctuations, the survey indicates a robust commitment to innovation and sustainability within the industry. A remarkable 94% of respondents have adopted diamond detection technologies, primarily in retail settings, while 75% have initiated sustainability practices, such as recycling programs and responsible sourcing. These initiatives are fostering greater consumer trust and enhancing brand reputations.

Consumer preferences are also evolving, with price, the 4Cs (carat, cut, color, clarity), and certification emerging as the primary factors influencing purchasing decisions. Rings remain the most popular product, particularly those weighing between 0.5 and 1 carat, priced around HK$25,000. Simplicity and emotional significance are key drivers for consumers, with social media platforms like Xiaohongshu playing a crucial role in engagement and discovery.

The comprehensive study employed a mixed methodology, combining quantitative surveys with qualitative interviews, providing a well-rounded perspective on the market’s current status and future outlook. The insights gathered from senior industry leaders align closely with the quantitative data, reinforcing a cautiously optimistic sentiment among stakeholders.

As the market continues to recover, the need for effective government support remains a priority. Over half of the respondents rated current government initiatives as fair, with 68% advocating for targeted tourism campaigns to attract luxury shoppers.

The Hong Kong Natural Diamond Trade Survey Report 2025 is now available for download, offering deeper insights into this evolving market.

For more information, visit De Beers Group and follow them on social media for the latest updates.

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