Moroccanoil Expands U.S. Presence with Ulta Beauty Partnership
Moroccanoil Expands U.S. Presence with Ulta Beauty Partnership
August 24, 2023 — In a significant move for beauty enthusiasts, Moroccanoil has officially expanded its U.S. footprint by partnering with Ulta Beauty. As of today, the renowned hair and body care brand is now available in 800 Ulta Beauty stores nationwide and on Ulta.com, making its luxurious, argan oil-infused products more accessible than ever.
Previously, Moroccanoil products were primarily found in select premium salons, specialty retailers, spas, and online. This strategic expansion marks a pivotal moment for the brand, which has built a reputation for pioneering the use of argan oil in haircare.
Carmen Tal, Co-founder of Moroccanoil, expressed enthusiasm about the collaboration, stating, “Moroccanoil’s expansion into Ulta Beauty marks a powerful next step for the brand. Ulta Beauty shares our values of innovation, inclusivity, and deep commitment to the stylist community, so it was clear they would be a great partner for us. We’re excited to meet the Ulta Beauty guest and support Moroccanoil’s legacy of being a stylist-first brand by creating new opportunities to champion and inspire Ulta Beauty’s professional stylists.”
The launch reflects Moroccanoil’s evolution into a multi-category lifestyle brand, aiming to reach a broader audience of beauty lovers. The product lineup includes a range of Mediterranean-inspired hair and body care items priced between $20 and $65, alongside fine fragrances and hair tools ranging from $105 to $160.
Penny Coy, Senior Vice President of Merchandising at Ulta Beauty, highlighted the brand’s commitment to quality, saying, “As a brand renowned for pioneering the use of argan oil in haircare, Moroccanoil has set the standard for performance and luxury in not only the hair care category but also expanding this high standard into body care and fine fragrance. Their commitment to high-quality ingredients, transformative results, and signature scent has built a loyal following and a true community, many of whom are already shopping our assortment.”
With this partnership, Moroccanoil aims to not only enhance its visibility but also to strengthen its connection with professional stylists and beauty aficionados alike. As the brand continues to grow, it remains dedicated to delivering exceptional products that resonate with its community.
For beauty lovers eager to experience the transformative power of Moroccanoil, the wait is over—head to your nearest Ulta Beauty store or visit Ulta.com to explore the luxurious offerings today.
