Stripes Beauty by Naomi Watts Launches at Credo Beauty: A New Era in Pro-Aging Wellness for Women
Naomi Watts’ Stripes Beauty Launches at Credo Beauty, Empowering Women Through Menopause
August 12, 2023 — In a groundbreaking move for women’s health and beauty, actress and advocate Naomi Watts is set to debut her pro-aging beauty and wellness brand, Stripes, at Credo Beauty stores nationwide. Starting today, Stripes products will be available at 15 locations across the country and online at credobeauty.com, marking a significant step in addressing the unique needs of women navigating post-menopause.
Founded in 2022, Stripes Beauty is dedicated to providing science-backed personal care solutions tailored for women experiencing the challenges of menopause. The brand’s offerings include nutritional supplements, skincare, haircare, and intimate wellness products, all designed to combat common symptoms such as skin dehydration, hair thinning, and vaginal dryness.
In a strategic move to expand its reach, Stripes Beauty was acquired in 2024 by L Catterton, an investment firm associated with luxury giant LVMH. This partnership aims to enhance the brand’s presence both domestically and internationally, ensuring that women everywhere have access to essential wellness products.
“I’m incredibly proud and humbled to be entering Credo Beauty, a retailer whose commitment to ingredient transparency parallels our own mission at Stripes,” said Watts. “Together, we’re expanding access to products that support women navigating perimenopause and menopause—with genuine care, integrity, and inclusivity at every step.”
To celebrate this exciting launch, Stripes will host an in-store event on September 9 at Credo Beauty’s Soho location. Watts will be on-site to engage with customers and lead discussions around menopause, emphasizing the importance of open dialogue about this often-taboo subject. The event will feature an educational panel moderated by Credo Beauty CEO and Co-Founder Annie Jackson, alongside menopause-trained doctors and industry experts.
Jessica Trieber, VP of Brands at Credo Beauty, expressed enthusiasm for the partnership, stating, “As we broaden our commitment to wellness, inside and out, we recognize that different life stages bring different needs. Naomi Watts has been instrumental in bringing perimenopause and menopause into everyday conversation, and partnering with her and Stripes Beauty was a natural fit. Women deserve support, solutions, and space to navigate this chapter with confidence.”
With the launch of Stripes Beauty at Credo, women can look forward to a new era of beauty and wellness that prioritizes their unique experiences and needs during menopause. As the conversation around women’s health continues to evolve, Stripes is leading the charge, ensuring that no woman feels alone in her journey.
