Old Navy Ventures into Beauty: Affordable Products for the Whole Family This Fall!
Everything You Need to Know About Old Navy’s Exciting New Beauty Line
Old Navy Takes a Stylish Leap into Beauty: Affordable Products for the Whole Family
This fall, Old Navy is set to shake up the beauty industry with the launch of its new line, Old Navy Beauty Co. With a focus on affordability and inclusivity, the collection promises to make beauty shopping as fun as picking out the latest fashion trends.
A New Era of Affordable Beauty
Old Navy Beauty Co. will debut with a range of hair care and body products, including hair and body mists, body lotions, and body washes. Each product will be available in five delightful scents: Gourmand Thrill, Fresh Splash, Vanilla Crush, Floral Sweet, and Amber Vibe. Prices start at just $7.99, making it accessible for everyone in the family.
Deb Redmond, Head of Beauty at Gap Inc., emphasized the brand’s commitment to quality and value. “Old Navy Beauty Co. is more than a product line — it’s an experience,” she stated. “We’re bringing the fun, inclusive spirit of Old Navy into the beauty space.”
Quality You Can Trust
Developed in partnership with industry experts, the new line aims to deliver top-notch quality without breaking the bank. Each product will be available in various sizes—3 ounces, 8 ounces, and 16 ounces—ensuring that shoppers have plenty of options to choose from.
A Unique Shopping Experience
The beauty line will roll out in 150 stores this fall, with 100 locations featuring a convenient grab-and-go section at checkout. Additionally, about 50 stores will introduce dedicated beauty shops, complete with beauty associates to enhance the shopping experience.
Old Navy is also set to incorporate cult-favorite beauty picks alongside its new branded launch, expanding its offerings to include bath and body care, skincare, haircare, makeup, and nail care.
What to Expect
As the launch approaches, shoppers can look forward to a test-and-learn phase designed to gauge customer preferences, with plans for further expansion across Old Navy’s fleet of stores by summer 2026.
With this exciting new venture, Old Navy is not just adding beauty products to its shelves; it’s creating a vibrant shopping destination where customers can indulge in all things beauty while enjoying the brand’s signature style.
Stay tuned for the launch this fall, as Old Navy Beauty Co. promises to make your shopping experience even more enjoyable!
