Oribe Unveils Gold Lust Collection at TFWA World Exhibition in Cannes

Oribe Shines at Cannes: A Debut to Remember for Luxury Haircare

CANNES, FRANCE — Prestige haircare brand Oribe, a proud member of the Kao Corporation family, is making waves at its debut at the TFWA World Exhibition in Cannes, showcasing its luxurious Gold Lust Collection. Positioned at Riviera Village, RE11, Oribe joins fellow Kao brands like Sensai and Molton Brown, embodying the company’s Global Sharp Top strategy focused on high-value, performance-driven beauty products.

Founded by renowned editorial and celebrity hairstylist Oribe Canales, the brand has garnered acclaim for its exceptional formulations and luxurious positioning, catering to diverse hair types. At this prestigious event, Oribe is set to unveil its best-selling products alongside innovative new offerings, all reflecting its commitment to high-performance haircare.

Among the standout products is the Gold Lust Restorative Night Crème for Hair, a targeted leave-in treatment designed to rejuvenate and hydrate damaged strands. This remarkable product has achieved global recognition, boasting over 50 awards and 2,500 five-star reviews. Clinical tests reveal that it can renew up to 98% of split ends overnight and reverse up to two years of damage, making it a game-changer in luxury haircare.

The lightweight, quick-absorbing formula is optimized for nightly use, ensuring that styled hair remains soft and shiny while enhancing overall health.

Clifford McEwan, EMEA Associate Director for Oribe, expressed enthusiasm about the brand’s potential in the luxury haircare market. “We see significant untapped potential for the luxury haircare and styling categories in EMEA,” he stated. “Our elevated portfolio, alongside our sister brands at Kao, will deliver an unprecedented offering and level of innovation to consumers. We look forward to connecting with retail partners in Cannes as we embark on this exciting commercial journey.”

As Oribe steps into the global travel retail spotlight, it promises to redefine luxury haircare, captivating audiences and retail partners alike. With its focus on performance and experience-driven beauty, Oribe is poised to make a lasting impact in the industry. ✈