Perricone MD Launches Innovative Haircare Collection for Mature, Dry, and Damaged Hair
Perricone MD Expands into Haircare: A New Era for Mature, Damaged Hair
SAN FRANCISCO, Sept. 16, 2025 — Perricone MD, a leader in science-backed skincare for over 25 years, has officially launched its new haircare line, marking a significant expansion into a category that promises to transform the way consumers care for their hair. This innovative collection is specifically designed to address the needs of mature, dry, and damaged hair, offering solutions that strengthen, repair, and hydrate from root to tip.
The new haircare line features four complementary products, each formulated to enhance the look and feel of hair. All products are sulfate-free and safe for color-treated hair, ensuring that they leave strands visibly smoother, shinier, and more manageable.
The Collection Includes:
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Triple Keratin Repair Shampoo: A deeply cleansing formula that nourishes and replenishes dry, damaged hair, transforming brittle strands into soft, glossy locks.
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Triple Keratin Repair Conditioner: This nourishing conditioner hydrates by sealing the cuticle with moisture, resulting in stronger, smoother hair.
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Damage Defense Treatment Spray: A weightless leave-in spray that hydrates and fortifies hair while shielding it from heat, UV damage, and color fading.
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Intensive Moisture Repair Mask: A weekly restorative treatment that strengthens fragile strands, improving smoothness, bounce, and shine.
At the heart of each product is Perricone MD’s proprietary Next-Generation Keratin Complex, a unique blend of three forms of keratin that mimics the natural structure of hair. This complex works to strengthen strands, reduce breakage, and protect against color loss. Additionally, an Encapsulated Bio-Tech Matrix rich in amino acids remains on the hair for 24 hours, maximizing reparative results and enhancing thickness, volume, and elasticity.
Dr. Claire Wolinsky, a board-certified dermatologist, praised the collection, stating, “Hair health, much like skin health, depends on maintaining essential proteins, hydration, and protection against environmental stressors. Perricone MD’s new haircare collection not only addresses visible concerns like dryness and frizz but also fortifies the hair’s natural structure over time.”
Jennifer Trovel, Chief Marketing Officer at Perricone MD, emphasized the brand’s commitment to evolving consumer needs. “This launch is more than a category expansion—it’s about empowering people to treat their hair with the same level of care and intention as their skin,” she said.
The new haircare collection is now available at perriconemd.com with prices ranging from $25 to $35.
Product Pricing:
- Triple Keratin Repair Shampoo – 10 fl. oz. – $32
- Triple Keratin Repair Conditioner – 10 fl. oz. – $32
- Intensive Moisture Repair Mask – 6.5 fl. oz. – $35
- Damage Defense Treatment Spray – 5 fl. oz. – $25
As Perricone MD continues to innovate, this new haircare line reflects its dedication to holistic beauty, combining cutting-edge research with powerful ingredients to deliver targeted results. With this launch, the brand aims to redefine haircare, ensuring that every strand receives the attention it deserves.
