Embrace Your Hair Journey: Serena Page’s Empowering Partnership with SheaMoisture

Serena Page Celebrates Versatility in Hair with SheaMoisture’s “Yes, And” Campaign

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In a vibrant celebration of self-expression, Love Island star Serena Page has emerged as the face of SheaMoisture’s empowering “Yes, And” campaign. The initiative encourages women to embrace the freedom of changing their hairstyles as often as they desire, a message that resonates deeply with Page, who has become known for her stunning array of looks both in the villa and on social media.

At just 25, Page has captivated audiences with her ever-evolving hairstyles, from goddess braids to sleek buns and playful afro puffs. Her dynamic approach to hair makes her the perfect ambassador for SheaMoisture, a brand that has been a cornerstone of her haircare routine since her teenage years.

“I love to just switch up my look,” Page shared in an exclusive interview with PEOPLE. “This campaign really embodies the versatility of Black hair and what it can be.”

Reflecting on her journey, Page recalls the early days of her natural hair experience. Like many young Black girls, she transitioned from playful barrettes and twist-outs to the more manageable, yet chemically-treated, styles of the time. While her mother made the decision to straighten her hair, Page ultimately chose to embrace her natural texture in high school, inspired by the popular “big chop” movement of the 2010s.

“SheaMoisture was one of the first brands I used to test out products on my hair,” she reminisced. “Their leave-in conditioners and custards were my holy grails.”

Now, several years into her natural hair journey, Page swears by SheaMoisture’s Coconut & Hibiscus line, which includes her go-to Curl & Shine Shampoo and Conditioner, followed by the Rosemary & Collagen Strengthening Scalp & Hair Oil. “The strengthening scalp and hair oil is a must for every style I do,” she emphasized.

Recently, Page packed her favorite SheaMoisture products for a romantic getaway to the Bahamas with her boyfriend, Kordell Beckham, to celebrate their first anniversary. “It was super, super fun,” she said, describing their laid-back beach days filled with relaxation and quality time together.

As she continues to inspire others with her bold hair choices and commitment to self-love, Serena Page stands as a testament to the beauty of versatility in hair. With SheaMoisture by her side, she encourages women everywhere to embrace their unique styles and the freedom to change.

For more updates on Serena Page and her journey, stay tuned to PEOPLE’s daily newsletter.