TelevisaUnivision Reports Mixed Q3 Results: Streaming Growth Offset by U.S. Ad Revenue Decline
TelevisaUnivision Reports Mixed Q3 Results Amid Streaming Growth
October 26, 2025
TelevisaUnivision, the Spanish-language media powerhouse, has announced its third-quarter financial results, showcasing a complex landscape of growth and challenges. The company reported a 2% decline in U.S. revenue, totaling $831.3 million, primarily driven by an 11% drop in advertising revenue. However, this downturn was somewhat mitigated by an 11% increase in subscription and licensing revenue, underscoring the shifting dynamics in the media industry.
Despite the overall revenue decline, TelevisaUnivision’s adjusted operating income before depreciation and amortization (OIBDA) rose by 9% to $467 million. This growth is attributed to the continued profitability of its direct-to-consumer (DTC) streaming services and the impact of cost efficiency measures implemented in late 2024.
In the U.S., advertising revenue fell to $428.2 million, with an 8% decrease when excluding political advertising. The company noted that while DTC growth was robust, it was unable to fully counterbalance the softness in traditional linear advertising. Conversely, in Mexico, advertising revenue saw a 3% increase, reaching $327 million, fueled by the success of DTC offerings.
Subscription and licensing revenue also showed positive momentum, climbing 3% to $493 million. The growth was largely driven by the premium tier of ViX, TelevisaUnivision’s streaming service, and increased content licensing revenue. However, the company faced challenges in linear subscriptions, particularly due to a renewal cycle with a key distribution partner in Mexico.
TelevisaUnivision’s total revenue for the quarter was $1.3 billion, reflecting a 3% decline overall, or a 1% decrease when excluding political advertising. Operating expenses were reduced by 8%, totaling $804 million, which contributed to the company’s adjusted profitability.
CEO Daniel Alegre emphasized the company’s strategic focus, stating, “Our third-quarter results demonstrate the disciplined execution of our reimagined content strategy and the continued momentum of ViX as a key growth engine.” He highlighted the company’s influential audience in the U.S. and Mexico, reinforcing its cultural and commercial impact globally.
As TelevisaUnivision continues to navigate the evolving media landscape, it remains poised for growth, particularly with ViX expected to be the fastest-growing subscription streaming service in the Americas in 2025, according to forecasts from Ampere Analysis. The company’s ability to adapt and innovate will be crucial as it seeks to capitalize on emerging opportunities in the streaming market.
