Vichy Launches Innovative Longevity-Focused Skincare and Haircare Products at EADV 2025
Vichy Unveils Groundbreaking Longevity Products at EADV 2025
Paris, September 17, 2025 — At the European Academy of Dermatology and Venereology (EADV) Congress, Vichy, a leading brand under L’Oréal, introduced two innovative products aimed at redefining beauty through longevity science. The symposium, titled “Ageing Science in the Era of Longevity,” showcased Vichy’s commitment to advancing skincare and haircare solutions that prioritize health and vitality.
Revolutionary Products for Youthful Skin and Hair
Vichy’s latest offerings include the Neovadiol Longevity Revolumizing Cream and the Dercos Aminexil Clinical REGEN Booster. The Neovadiol cream is designed to enhance youthful skin tissue by an impressive 31% and restore up to 42% of skin volume, making it a game-changer for those over 60. Backed by over 20 years of research and more than 100 scientific studies, this cream aims to rejuvenate mature skin effectively.
On the haircare front, the Dercos REGEN Booster promises to combat hair loss with remarkable efficacy, adding an estimated 14,000 new hairs in just 12 weeks. Utilizing the Aminexil Longevity Actives Complex, this serum targets hair follicles directly, halting loss while stimulating new growth.
A Shift Towards Longevity Science
Vichy is making a significant pivot from traditional anti-aging products to a broader focus on longevity science. This shift integrates dermatology, stem cell research, and holistic well-being, reflecting a growing understanding that beauty is deeply intertwined with health.
Vincent Chauvière, Global Brand President of Vichy Laboratoires, emphasized the brand’s commitment to this new direction. “Our longevity science isn’t just an evolution; it opens an entirely new era of efficacy, powerfully boosting both skin and scalp health,” he stated.
Insights from the Experts
In an exclusive interview, Chauvière elaborated on the innovative technologies behind these products. The Neovadiol cream features Longevisia Technology, which includes Proxylane for skin structure reinforcement, a NAD+ Booster for cellular repair, and Senevisium, derived from Ginkgo Biloba, to revitalize aging cells. Meanwhile, the Dercos REGEN Booster employs a dynamic trio of ingredients that not only prevent hair loss but also promote new growth.
“Healthy hair starts with a healthy scalp,” Chauvière noted, highlighting the interconnectedness of skin and hair health. “Our new Dercos REGEN Booster is a new paradigm in anti-hair loss treatments.”
The Future of Beauty
Vichy’s commitment to longevity science is not just a trend; it represents a fundamental shift in how beauty is perceived and pursued. As people live longer, healthier lives, the demand for products that support this lifestyle is increasing. Vichy aims to empower individuals to look and feel their best at every stage of life.
With plans to expand into new product categories that blend skincare, nutrition, and lifestyle, Vichy is poised to lead the way in integrative health and beauty. The brand is already the second most recommended by dermatologists worldwide, a testament to its dedication to quality and efficacy.
As Vichy continues to innovate in the longevity space, it invites consumers to join in this exciting journey towards a healthier, more vibrant future. With over 8 billion views on Vichy-related content online, the brand is not just selling products; it’s building a community around the science of longevity.
For those seeking to enhance their beauty regimen with scientifically-backed solutions, Vichy’s new offerings may just be the key to unlocking a more youthful, resilient self.
