Jen Atkin and Vital Proteins Introduce Hair Complex for Healthy Hair Growth

Celebrity hair stylist Jen Atkin has partnered with Vital Proteins to launch a new product called Hair Complex, aimed at promoting thicker and healthier hair from within. The unflavored powder, formulated with collagen peptides and Lustriva hair complex, is now available for purchase on the brand’s website and Amazon for $30.

Atkin, known for her healthy hair approach and founder of hair care brand Ouai, has joined as an ambassador for the product. She emphasizes the importance of proactive hair care, similar to skincare routines, to address common hair issues like thinning or dryness.

The Hair Complex powder is designed to be an easy addition to daily routines, as Atkin believes in simplicity when it comes to hair care. She mixes the powder with water and electrolytes, fitting into the trend of drinkable supplements.

Atkin plans to create educational content around the product, showcasing before and after results on social media. She recommends using the Hair Complex in conjunction with regular haircuts and treatments to care for the ends of strands.

Overall, Atkin sees the Hair Complex as a convenient solution for those looking to improve their hair health without the need for multiple pills and vitamins. The product aims to address a variety of factors that can impact hair, such as stress, menopause, and chemical damage, making it a versatile option for anyone looking to enhance their hair wellness.