Beth Corey: A Journey Through Marketing and Community Engagement

Beth Corey developed a love of marketing working as social media manager at The Artistic Bean in Fort Smith. She worked there from 2016 to 2018.

She started her first full-time marketing position in 2018 as a social media specialist at Martin’s Heating & Air.

The Natural Dam native spent about seven years in the heating and air industry, including at Atchley Air and Bud Anderson, both of which were acquired by Southern Air.

As its regional marketing manager, she oversaw marketing for 14 locations in Arkansas, Louisiana, and Mississippi and led multistate campaigns. She was also involved in sports sponsorships, including with the Arkansas Razorbacks, LSU, Texas A&M, and the University of Oklahoma. She then became a sports marketing manager.

In 2022, Corey started marketing agency Lavender Marketing, and through it, she connected with Joseph Rupe, owner of Horizon Roofing, Solar and Exteriors. She was recruited to join the company full time. Within a year, she revitalized the company’s brand, expanded its reach and developed community partnerships. She acquired equity partnership in the company on Jan. 1, adding managing member to her title. Corey is also marketing manager for Jody’s Auto Service Centers, which Rupe also owns.

Before joining Horizon, she published “Somewhere Over The River,” a newsprint publication covering Crawford County history and events that she delivered to area restaurants and coffee shops. As a single mother and transitioning to a full-time job at Horizon, this became too time-consuming to continue.

“I’m where I’m at in my career that I would like to be, and I get to spend a little bit more time with my kids,” she said.

Active in her church, Corey supports Shine Outreach and youth sports. She enjoys watching sports, reading and the outdoors.

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From Social Media to Strategic Marketing: Beth Corey’s Inspiring Journey

Fort Smith, AR – Beth Corey’s journey from a social media manager at The Artistic Bean to a pivotal role in the marketing landscape of the heating and air industry is a testament to her dedication and passion for marketing.

Starting her career in 2016, Corey honed her skills at The Artistic Bean, where she developed a love for marketing that would shape her professional path. By 2018, she transitioned to a full-time role as a social media specialist at Martin’s Heating & Air, marking the beginning of a seven-year tenure in the heating and air sector. Her experience included significant roles at Atchley Air and Bud Anderson, both of which were later acquired by Southern Air.

As the regional marketing manager, Corey oversaw marketing strategies for 14 locations across Arkansas, Louisiana, and Mississippi. Her leadership extended to multistate campaigns and sports sponsorships, collaborating with major universities like the Arkansas Razorbacks, LSU, Texas A&M, and the University of Oklahoma. This experience laid the groundwork for her eventual role as a sports marketing manager.

In 2022, Corey took a bold step by launching her own marketing agency, Lavender Marketing. It was through this venture that she connected with Joseph Rupe, owner of Horizon Roofing, Solar and Exteriors. Recognizing her talent, Rupe recruited Corey to join his team full-time. Within a year, she revitalized the company’s brand, expanded its market reach, and forged valuable community partnerships. Her hard work culminated in an equity partnership on January 1, 2023, adding the title of managing member to her impressive resume.

Before her tenure at Horizon, Corey also made her mark as a local historian by publishing “Somewhere Over The River,” a newsprint publication dedicated to covering Crawford County’s history and events. However, as a single mother transitioning to a full-time role, she found it increasingly challenging to balance her commitments.

“I’m where I’m at in my career that I would like to be, and I get to spend a little bit more time with my kids,” Corey shared, reflecting on her journey.

Outside of her professional life, Corey is actively involved in her church and supports local initiatives like Shine Outreach and youth sports. In her spare time, she enjoys watching sports, reading, and exploring the great outdoors.

Beth Corey’s story is not just about career success; it’s about balancing professional aspirations with personal commitments, all while making a positive impact in her community. As she continues to grow in her role at Horizon and Lavender Marketing, her journey serves as an inspiration to many aspiring marketers and working parents alike.