Brittany Mahomes: A Powerful Presence in Football Season with New Haircare Partnership

Brittany Mahomes Teams Up with Divi for Game Day Glam

Kansas City, MO — As the NFL season approaches, Brittany Mahomes is not just cheering from the sidelines; she’s stepping into the spotlight with a new partnership that’s as dynamic as her life. The 2024 SI Swimsuit model has officially signed on as the latest ambassador for Divi, a viral clean hair and scalp wellness brand, just days after celebrating her 30th birthday.

The announcement comes at a perfect time, as Mahomes gears up for the 2025 NFL season. To mark the occasion, Divi threw a lavish birthday bash featuring customized towel robes, cozy slippers, and an array of their hair products, ensuring that guests left looking like supermodels.

“My hair has to keep up with a lot,” Mahomes shared with SI Swimsuit. “Between workouts, mom life with three kids, game day glam, and everything in between, it doesn’t always get the love it deserves. Divi has been my little secret weapon for keeping my hair healthy and strong, no matter what I throw at it.”

Brittany, who married three-time Super Bowl champion Patrick Mahomes in 2022, is more than just a supportive spouse. She’s a certified personal trainer, entrepreneur, and co-owner of the Kansas City Current. Her influence has grown significantly, making headlines not only for her relationship with Patrick but also for her stylish appearances alongside celebrities like Taylor Swift.

With Divi in her corner, Brittany is embracing wellness as the new glam. “When you feel your best, you lead with power—and that’s what Divi is here for,” said Divi founder and CEO Dani Austin. “Brittany embodies the strength, style, and authenticity we champion as a brand. This partnership couldn’t be a more natural fit.”

As part of their collaboration, fans can expect exclusive content, interactive social media activations, and a chance to win the ultimate game day experience, complete with tickets and Mahomes’s favorite haircare essentials. To celebrate the partnership, a limited-edition “Brittany Mahomes x Divi Game Day” Bundle is launching today, packed with everything fans need to recreate her signature healthy waves.

With female NFL viewership on the rise and Mahomes’s influence skyrocketing, the timing couldn’t be better. The partnership emphasizes a crucial message: scalp care isn’t just a beauty trend; it’s the foundation of every great hair day.

As the season kicks off, Brittany Mahomes is ready to lead with style, strength, and a commitment to wellness. For those looking to elevate their hair game, the new collection is available now at diviofficial.com.