25 Top New Beauty Products of September 2025, Reviewed by Editors


September Beauty Refresh: Must-Have Products for Fall

Discover the latest beauty launches that will elevate your routine this season! From skincare to haircare, we’ve rounded up the top products that our editors can’t stop raving about. Get ready to embrace the cooler weather with these essential updates!

September Beauty Refresh: New Products to Revitalize Your Routine

As September rolls in, many find themselves inspired to refresh their beauty routines, a phenomenon often attributed to the nostalgic back-to-school energy. This year, beauty enthusiasts are in luck, as a plethora of innovative products have hit the market, promising to elevate daily regimens without breaking the bank.

A Seasonal Overhaul

This month, beauty editors have been buzzing about a variety of new launches that cater to every aspect of skincare, haircare, and fragrance. From barrier creams to lip plumpers, the latest offerings are designed to prepare your skin and hair for the cooler months ahead.

Skincare Innovations
For those with combination skin, the new Versed Daily Recovery Rich Barrier Cream is a game-changer, providing hydration without heaviness. Meanwhile, Naked Beauty MD’s Exoglow Multi-Action Face Serum has garnered attention for its ability to deliver an instant glassy glow, making it a must-have for anyone looking to enhance their skincare routine.

Haircare Highlights
Hair enthusiasts can rejoice with Zara’s Hair Hydrating Mask, which promises to moisturize without weighing down fine hair. Additionally, Redken’s Acidic Color Gloss offers a quick one-minute treatment that leaves hair looking salon-fresh with a glass-like shine.

Lip Love
For those seeking fuller lips, Half Magic’s Go Plump Yourself Invisible Extreme Plumping Lip Liner has been hailed as a standout product, delivering noticeable results with a spicy kick.

Fragrance Finds

As the seasons change, so do our scent preferences. This month features exciting new fragrances, including Kilian’s Angels’ Share on the Rocks, a fresh take on a boozy scent that combines zesty citrus with subtle spice. For a fruity option, Phlur’s Cherry Stem offers a dark, sexy twist on the cherry fragrance trend.

Editor Favorites

Among the standout products, several have caught the attention of beauty editors:

  • Medik8’s Advanced Pro-Collagen+ Peptide Cream: This luxurious moisturizer claims to boost collagen production by 45% in just one week, making it a top pick for those seeking youthful skin.

  • Nature of Things’ Awakening Santal Body Wash: This clean body wash transforms your shower into a spa experience, thanks to its soothing formula and invigorating scent.

  • Olay’s Super Serum Hand & Body Lotion: Packed with skin-loving ingredients, this lotion goes beyond hydration to firm and even skin tone.

Why Trust Marie Claire

For over 30 years, Marie Claire has been a trusted source for beauty trends and product recommendations. Each product featured is personally vetted by our writers and editors, ensuring that only the best make it to your beauty routine.

As you embrace the new season, consider these fresh beauty products to revitalize your regimen and keep you looking and feeling your best. Whether you’re looking for skincare, haircare, or fragrance, September’s offerings are sure to impress.

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