Innovative Spray Pump Solution for Oil-Based Hair Treatments

Moroccanoil Launches New Hair Treatment with Innovative Spray Pump

CARY, IL – Moroccanoil, a leader in the hair care industry, has unveiled its latest product, a hair treatment mist that promises to elevate the user experience with the help of Aptar Beauty’s cutting-edge EuroMist Technical spray pump. This new pump is specifically designed for oil-based formulas, ensuring a seamless dispensing experience for consumers.

Having already utilized Aptar Beauty’s renowned EuroMist Classic spray pump for other products, Moroccanoil sought a similar solution for its new launch. The collaboration between the two brands has resulted in a highly compatible spray pump that maintains brand consistency while enhancing functionality.

“Oil-based formulations can be tricky to dispense, often leading to issues like leaking or clogging,” said Earl Trout, Vice President of Sales, North America, at Aptar Beauty. “The EuroMist Technical pump is engineered to overcome these challenges, providing a fine spray with a precise dose of 150 microliters per stroke. Our extensive expertise ensured a perfect match for Moroccanoil’s expanding product line.”

Manufactured in Cary, Illinois, the EuroMist Technical pump is built to withstand the chemical properties of oil-based products, avoiding common pitfalls such as swelling and leakage. Its customizable components—from inserts to finishes—allow brands like Moroccanoil to create a unique aesthetic that aligns with their identity.

For the Treatment Mist, Aptar Beauty designed an exclusive champagne-colored pump with a smooth matte finish, delivering an ultra-fine mist that enhances the product’s luxurious feel. This pump will be used across both the 100ml (3.4 fl. oz.) full-size and 25ml (0.85 fl. oz.) travel-size formats, ensuring a consistent user experience.

In addition to the full-size offerings, Moroccanoil has also introduced deluxe discovery samples featuring Aptar Beauty’s mini packaging solution, Stilo. These elegant 5ml (0.17 fl. oz.) amber glass bottles come equipped with the Replica fragrance pump and a glossy black over cap, making them perfect for on-the-go use.

With this innovative spray pump, Moroccanoil continues to set the standard in hair care, combining functionality with aesthetic appeal to meet the needs of its discerning customers. The new Treatment Mist is now available, promising to deliver the quality and performance that fans of the brand have come to expect.