INTRODUCING CÉCRED’S PROTECTION COLLECTION BY BEYONCÉ
Beyoncé’s hair care brand, Cécred, is launching a new line called the Protection Collection on 25 August.
This collection includes five specialised products designed specifically to support and protect hair worn in styles such as braids, weaves, wigs, and extensions.
It aims to tackle the common challenges faced with protective hairstyles, such as damage during style removal and scalp discomfort.
The new products incorporate proprietary PhytoFerment technology, which enhances nutrient absorption, aiding hair health and growth, according to USA Today.
All new products are infused with Cécred’s signature Nocturne Spice fragrance. This is a blend of pink pepper, vanilla, cardamom, tonka bean, and oud.
TINA ON BLACK HAIR
Tina Knowles, Beyoncé’s mother and vice chairwoman of Cécred, expressed how personal this collection is for Beyoncé.
“My daughter finds this collection deeply meaningful because she has lived these challenges her whole life.”
She added that throughout Beyoncé’s career, Beyoncé has experimented extensively with wigs, braids, and extensions.
But the market has lacked scientifically-backed products that truly care for the hair and scalp under these styles.
BEYONCÉ AND PROTECTIVE STYLING
Tina remarked, “We saw so much damage from the removal of protective styles. It was frustrating that appearance was prioritised over hair health. This collection fills a long-overlooked gap.”
This launch will resonate strongly with fans who commonly wear protective hairstyles as part of their hair care routines.
With this collection, Beyoncé and Cécred provide a thoughtful, much-needed solution for protective style wearers. It empowers them to care for their hair health confidently and sustainably.
WHAT ADVICE WOULD YOU GIVE TO SOMEONE TRYING PROTECTIVE STYLES FOR THE FIRST TIME?
Let us know by leaving a comment below, or send a WhatsApp to 060 011 021 1.
Subscribe to The South African website’s newsletters and follow us on WhatsApp, Facebook, X and Bluesky for the latest news.
INTRODUCING CÉCRED’S PROTECTION COLLECTION BY BEYONCÉ
Beyoncé’s hair care brand, Cécred, is launching a new line called the Protection Collection on 25 August.
This collection includes five specialised products designed specifically to support and protect hair worn in styles such as braids, weaves, wigs, and extensions.
It aims to tackle the common challenges faced with protective hairstyles, such as damage during style removal and scalp discomfort.
The new products incorporate proprietary PhytoFerment technology, which enhances nutrient absorption, aiding hair health and growth, according to USA Today.
All new products are infused with Cécred’s signature Nocturne Spice fragrance. This is a blend of pink pepper, vanilla, cardamom, tonka bean, and oud.
TINA ON BLACK HAIR
Tina Knowles, Beyoncé’s mother and vice chairwoman of Cécred, expressed how personal this collection is for Beyoncé.
“My daughter finds this collection deeply meaningful because she has lived these challenges her whole life.”
She added that throughout Beyoncé’s career, Beyoncé has experimented extensively with wigs, braids, and extensions.
But the market has lacked scientifically-backed products that truly care for the hair and scalp under these styles.
BEYONCÉ AND PROTECTIVE STYLING
Tina remarked, “We saw so much damage from the removal of protective styles. It was frustrating that appearance was prioritised over hair health. This collection fills a long-overlooked gap.”
This launch will resonate strongly with fans who commonly wear protective hairstyles as part of their hair care routines.
With this collection, Beyoncé and Cécred provide a thoughtful, much-needed solution for protective style wearers. It empowers them to care for their hair health confidently and sustainably.
WHAT ADVICE WOULD YOU GIVE TO SOMEONE TRYING PROTECTIVE STYLES FOR THE FIRST TIME?
Let us know by leaving a comment below, or send a WhatsApp to 060 011 021 1.
Subscribe to The South African website’s newsletters and follow us on WhatsApp, Facebook, X and Bluesky for the latest news.
Beyoncé Launches New Hair Care Line: The Protection Collection
Beyoncé is set to make waves in the beauty industry once again with the launch of her new hair care line, Cécred, featuring the highly anticipated Protection Collection on August 25. This innovative line includes five specialized products crafted to support and protect hair styled in braids, weaves, wigs, and extensions.
The Protection Collection aims to address common challenges faced by those who wear protective hairstyles, such as damage during style removal and scalp discomfort. With the incorporation of proprietary PhytoFerment technology, these products promise enhanced nutrient absorption, promoting healthier hair growth and overall vitality, as reported by USA Today.
Each product in the collection is infused with Cécred’s signature Nocturne Spice fragrance—a luxurious blend of pink pepper, vanilla, cardamom, tonka bean, and oud—ensuring that hair care is not only effective but also a sensory delight.
A Personal Mission
Tina Knowles, Beyoncé’s mother and vice chairwoman of Cécred, shared the personal significance of this collection. “My daughter finds this collection deeply meaningful because she has lived these challenges her whole life,” she stated. Throughout her illustrious career, Beyoncé has experimented with various hairstyles, yet the market has often lacked scientifically-backed products that genuinely care for the hair and scalp beneath these styles.
Tina expressed her frustration over the prioritization of appearance over hair health, noting, “We saw so much damage from the removal of protective styles. This collection fills a long-overlooked gap.”
Empowering Hair Care
The launch of the Protection Collection is poised to resonate strongly with fans who regularly incorporate protective hairstyles into their hair care routines. With this new line, Beyoncé and Cécred are providing a thoughtful, much-needed solution that empowers individuals to care for their hair health confidently and sustainably.
As the launch date approaches, fans and beauty enthusiasts alike are eager to experience the benefits of this groundbreaking collection.
Join the Conversation
Are you considering trying protective styles for the first time? Share your thoughts and experiences with us! Leave a comment below or send a WhatsApp to 060 011 021 1.
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