Reviving Tradition: Dabur Amla Hair Oil’s New Campaign with Deepika Padukone

Dabur Amla Hair Oil Revives Tradition with New Campaign Featuring Deepika Padukone

In a bold move to blend tradition with modernity, Dabur Amla Hair Oil, India’s leading hair oil brand, has launched an engaging new campaign titled “Hair Washing Se Pehle, Dabur Amla Wali Oiling Ji.” The campaign, featuring Bollywood superstar Deepika Padukone, aims to revive the age-old practice of pre-wash oiling, positioning it as an essential ritual for today’s fast-paced consumers.

As the world leans towards quick fixes, this campaign encourages young Indians to embrace a small yet impactful change in their hair care routines. By making oiling before shampooing a non-negotiable step, Dabur Amla seeks to promote long-term hair health. The campaign’s catchy jingle, performed by Padukone, reinforces this message, ensuring it resonates across various platforms.

“With this campaign, we are not just driving awareness—we are driving a behavioral change,” said Abhishek Jugran, Executive Director – Marketing at Dabur India Ltd. “Oiling before hair wash is a simple shift but one with long-term benefits for hair health. By combining cultural insight, scientific efficacy, and a memorable jingle, we have made Dabur Amla Hair Oil relevant for today’s generation while staying true to its legacy of trust and strength.”

Ankur Kumar, Head of Marketing for Hair Care at Dabur India Ltd., emphasized the importance of this ritual. “This campaign reminds consumers of a time-tested haircare practice that generations have trusted. With Deepika Padukone as the face of this campaign, Dabur Amla reinforces that oiling is not optional—it is the essential, foundational step for truly healthy hair.”

The campaign was conceptualized in collaboration with Ogilvy North, with a focus on making Dabur Amla Oil relevant to the new generation. “Our goal was to understand their existing behaviors and position the product as a natural fit within their daily routines, rather than simply preaching its benefits,” stated Prakash Nair, President of Ogilvy North.

Dabur Amla’s mission is clear: to make oiling with their product a frequent and relevant practice for today’s youth. The campaign is being amplified through a comprehensive media strategy, ensuring that the message reaches a wide audience.

As the campaign rolls out, young consumers are encouraged to rediscover the benefits of pre-wash oiling, making it a vital part of their hair care regimen. With Deepika Padukone leading the charge, Dabur Amla Hair Oil is set to make waves in the beauty industry, reminding everyone that sometimes, the best solutions are rooted in tradition.