Embracing French Beauty: The Rise of 92i and Toasty Makeup Trends

French Beauty Trends: 92i and Toasty Makeup Take TikTok by Storm

Paris, France – French beauty has long been synonymous with effortless elegance, but a new wave of makeup trends is shaking up the scene. French women are embracing bold looks, with the 92i and toasty makeup styles emerging as the hottest trends on TikTok, according to recent data from Spate.

The Rise of 92i Makeup

Originating from the 92nd French Department and the influential music label 92i, the 92i makeup look is a glamorous fusion of Y2K aesthetics and the full-face makeup era popularized by celebrities like Kylie Jenner. Characterized by matte, full-coverage foundation, sharp brows, smoky eyes, and striking lip colors, this look is turning heads and capturing hearts.

On TikTok, the 92i trend has skyrocketed, boasting a staggering growth of over 1,000% compared to last year. With a commanding 92.7% popularity share on the platform, it garners an impressive average of 840.3K weekly views. Engagement rates are equally remarkable, sitting at 7.0%, indicating a strong resonance with audiences. Related hashtags, such as #makeuptutorial, which sees an average of 16.6K weekly views, further amplify the trend’s reach. While rooted in France, the 92i look is making waves internationally, attracting 511.2K weekly views in the U.S. and 183.8K in the U.K.

Toasty Makeup: A Warm Embrace

In contrast, the toasty makeup trend draws inspiration from the warm, inviting hues of toasted bread and caramel. This look features sun-kissed bronzed tones, with bronzers and blushes in warm shades, complemented by golden or bronze eyeshadows and lips in earthy tones like brown, copper, and orange.

Like its counterpart, toasty makeup has also surged by over 1,000% on TikTok this year, holding a 100% popularity share and averaging 567.4K weekly views. Top related hashtags, including #sunkissed (153.6K weekly views) and #blush (84.8K weekly views), indicate a growing interest in tutorials and wearable warm-toned looks. Consumer sentiment is overwhelmingly positive, with a rating of 8.9/10, reflecting a strong enthusiasm for this cozy aesthetic. The trend’s low paid views share (4.7%) and minimal TikTok Shop view share (1.4%) suggest ample opportunities for brands to collaborate with influencers and capitalize on this burgeoning trend.

Conclusion

As French women redefine beauty standards, the 92i and toasty makeup trends are not just fleeting fads; they represent a cultural shift towards bold self-expression. With their rapid rise on TikTok, these looks are set to influence beauty enthusiasts around the globe, proving that French beauty is evolving beyond its classic roots. Whether you’re drawn to the glam of 92i or the warmth of toasty makeup, one thing is clear: the future of beauty is vibrant, daring, and undeniably French.