Godrej Professional Unveils Aurum Browns Collection: A Festive Hair Colour Revolution

Godrej Professional Unveils Aurum Browns Collection for Festive Hair Transformations

Chandigarh, October 27, 2025 — Godrej Professional, a leading name in the hair care industry under Godrej Consumer Products Limited (GCPL), has launched its highly anticipated Aurum Browns Collection, a festive hair colour range designed to blend glamour with care. This new collection is part of the brand’s Colour Play Hair Colour Range and aims to meet the growing demand for vibrant and expressive hair colour during the festive season.

As the festive season approaches, beauty and personal care consumption surges, with hair colour becoming a key avenue for self-expression. The Aurum Browns Collection is strategically crafted to cater to this trend, offering three luxurious shades: Roasted Almond, Butterscotch Blonde, and Hot Chocolate Brown. Each shade is inspired by the richness of nature and is designed to complement Indian skin tones, making them perfect for various festive occasions, from family gatherings to lively parties.

“The festive season is a time for transformation, and our Aurum Browns Collection is designed to elevate that experience,” said Bhoomika Goyal, AVP – Marketing for Hair Category at GCPL. “Browns have consistently been a favorite among salon customers, accounting for approximately 20% of salon hair colour consumption. With this collection, we aim to provide not just professional-grade colours but also trend-led looks that resonate with evolving style aspirations.”

The collection’s shades are infused with hyaluronic acid and hydrolysed keratin, ensuring that hair remains healthy and glossy while delivering rich, vibrant results. Shailesh Moolya, National Technical Head at Godrej Professional, emphasized the thought behind the collection: “We wanted to redefine how browns can be worn, making them indulgent yet versatile. Whether for an intimate family gathering or a high-energy party, these colours are designed to enhance the festive spirit.”

The launch of the Aurum Browns Collection reinforces Godrej Professional’s commitment to expanding its salon-first strategy, making professional-grade colour services accessible to consumers across metros and tier-2 cities. As the brand continues to innovate, it aims to inspire confidence and creativity in every festive celebration.

This festive season, crown yourself in the luxurious hues of Roasted Almond, Butterscotch Blonde, and Hot Chocolate Brown, and embrace the beauty of transformation with Godrej Professional’s Aurum Browns Collection.