Paul Mitchell Welcomes Paris Hilton as Global Ambassador in Exciting New Collaboration
Paul Mitchell Names Paris Hilton as Global Ambassador in Bold New Brand Collaboration
SANTA MONICA, Calif., Aug. 25, 2025 — In a dazzling move set to redefine beauty standards, legendary hair care brand Paul Mitchell has announced Paris Hilton as its new Global Ambassador. This partnership promises a year-long campaign that merges the worlds of high fashion and philanthropy, showcasing the unique styles of the iconic entrepreneur and socialite.
The Paul Mitchell x Paris Hilton collaboration kicks off with a vibrant, multi-channel campaign that celebrates beauty, confidence, and reinvention. Fans can expect everything from chic packaging upgrades to innovative product launches, all curated by celebrity hairstylist and Paul Mitchell School alum Sienree Du. The campaign will offer exclusive behind-the-scenes content, styling tips, and a glimpse into Hilton’s glamorous routine.
Shot through Hilton’s signature luxe-meets-playful lens, the campaign features her in eye-catching settings, from tennis courts to gas stations. A dedicated Paris Hilton display will be unveiled at Ulta Beauty stores nationwide, highlighting the Paul Mitchell essentials that bring each look to life.
But this partnership is more than just a style statement. Paul Mitchell and Hilton are committed to making a difference by supporting the LA Wildfire Relief Fund, which aids victims of the devastating Southern California fires earlier this year. Both brands share a passion for philanthropy, proving that true beauty extends beyond aesthetics.
“Paris Hilton has been setting trends and breaking boundaries for decades,” said Michaeline DeJoria, CEO of John Paul Mitchell Systems. “Her passion for beauty, authenticity, and giving back aligns perfectly with our values. We’re excited to partner with an icon who not only defines style but also champions purpose.”
The campaign also honors professional hairstylists through the XO Your Pro initiative, celebrating the artistry and human connection behind the chair. Sienree Du, who styled every campaign look, shares her journey from Paul Mitchell School graduate to sought-after celebrity stylist.
“I’ve used Paul Mitchell products throughout the years, and their products leave you feeling empowered and glamorous,” Hilton stated. “This campaign is all about giving back to causes that are close to my heart, celebrating confidence, and having fun with your look! I’m so excited for fans to see all the incredible moments we’ve created together!”
With this partnership, Paul Mitchell and Paris Hilton are set to blend decades of legacy and innovation, proving that timeless glamour and fearless reinvention are always in style.
For more information on the Paul Mitchell x Paris Hilton collaboration, visit paulmitchell.com and follow on social media @paulmitchell.
