Pettenon Cosmetics Partners with Ogyre to Combat Ocean Plastic Pollution and Promote Sustainability

Pettenon Cosmetics Partners with Ogyre to Combat Ocean Plastic Pollution

October 10, 2023 – Milan, Italy – In a groundbreaking move towards environmental sustainability, Pettenon Cosmetics, a renowned leader in professional hair care for nearly 80 years, has announced a strategic partnership with Ogyre, an innovative Italian start-up dedicated to protecting the oceans through its global Fishing for Litter initiative.

This collaboration marks a significant step in Pettenon’s commitment to ethical business practices, blending innovation and quality with a strong focus on environmental responsibility. The partnership aims to collect over 88,000 kilograms of marine waste over the next 24 months, representing 5% of Pettenon’s total plastic footprint.

The initiative will see waste collected directly from fishermen during their regular activities at sea. This waste will then be brought ashore, meticulously accounted for, and sent for recycling or sustainable disposal in accordance with local regulations. To ensure transparency and accountability, all stages of the project will be monitored using blockchain technology, allowing for real-time measurement of its environmental impact.

Luigi Ambrosini, CEO of Pettenon Cosmetics, emphasized the urgency of the initiative, stating, “Plastic Overshoot Day reminds us how critical it is to take action every day for a more sustainable future. For us, sustainability is not merely a goal but a daily commitment that shapes our decisions. Through our partnership with Ogyre, we are transforming this commitment into tangible actions, contributing to the protection of the seas and the preservation of an ecosystem essential for life on our planet.”

This partnership not only highlights Pettenon’s dedication to sustainability but also aligns with its vision of responsible beauty—one that prioritizes the health of the planet alongside innovation and positive impact. As the world grapples with the escalating crisis of plastic pollution, initiatives like this serve as a beacon of hope, showcasing how businesses can play a pivotal role in safeguarding our oceans.

As Pettenon Cosmetics embarks on this ambitious journey, it invites consumers and industry peers alike to join in the fight against plastic pollution, reinforcing the message that collective action is vital for a sustainable future.