Who What Wear UK Next in Beauty Awards 2025: Celebrating the Best in Hair Products
Join us as we unveil the winners of the Who What Wear UK’s Next in Beauty Awards 2025, highlighting the most innovative and beloved hair products that have made a mark this year. From transformative shampoos to must-have styling tools, discover the best of the best as tested by our expert panel.
Who What Wear UK’s Next in Beauty Awards 2025: Celebrating the Best in Hair
The Who What Wear UK Next in Beauty Awards 2025 has officially crowned the best in hair care, showcasing innovative products that promise to elevate your hair game. From groundbreaking tools to essential treatments, this year’s awards highlight the must-have items that every beauty enthusiast should consider adding to their collection.
Best in Hair: The Winners
Cécred Clarifying Shampoo & Scalp Scrub
In a saturated market of scalp products, Cécred stands out with its dual-purpose formula that combines a clarifying shampoo with exfoliating properties. Judges praised its ability to deliver a deep clean without the need for multiple products. Florrie Alexander, shopping editor, noted, “This shampoo and scalp-scrub hybrid has become a staple in my hair-washing routine. My hair feels nourished and looks incredibly shiny.”
Hershesons Multi-Tasker
For those seeking versatility, the Hershesons Multi-Tasker is a game-changer. This innovative tool features interchangeable attachments, allowing users to create bouncy, voluminous styles effortlessly. Beauty editor Eleanor Vousden raved, “The interchangeable base means you can swap between different attachments easily, so you’re essentially getting three hair tools in one.”
Manta Hair Pulse
The Manta Hair Pulse impressed judges with its chic design and built-in “pulse technology,” which enhances blood flow for healthier hair growth. “The vibration feels amazing on the scalp,” said Vousden, who appreciated its waterproof feature for use during hair washing.
Rossano Ferretti Parma Grandioso Extra Volume Shampoo
This luxurious shampoo earned accolades for its rich scent and volumizing properties. Judges noted that it effectively lifts fine hair without leaving it flat. “It works well and doesn’t leave the hair flat,” commented celebrity stylist Dionne Smith.
Cair Protection Oil
For hydration and shine, Cair’s Protection Oil emerged as the top choice. Its lightweight, non-greasy formula nourishes and protects hair from sun exposure. Alisha Dobson, managing director of Bleach London, praised its long-lasting effects and delightful scent.
Redken Acidic Bonding Concentrate Leave-In Treatment
This multi-tasking leave-in conditioner from Redken is designed to repair, protect, and add shine. Copy editor Georgia Seago remarked, “This is a really nice multi-tasking leave-in conditioner. It’s one and done.”
Dyson Supersonic R Professional Hair Dryer
The Dyson Supersonic R has set a new standard for hair dryers, impressing judges with its powerful, lightweight design that dries hair quickly while leaving it smooth and shiny. Salon owner Samantha Cusick stated, “No hair dryer out there compares to this.”
Oribe Gold Lust Restorative Night Crème for Hair
For a finishing touch, Oribe’s Gold Lust Restorative Night Crème is the ultimate overnight treatment. Insights analyst Sophie Cookson shared, “It doesn’t leave my hair greasy, and it smells lovely.”
K18 AirWash Dry Shampoo
This innovative dry shampoo has redefined the category with its non-aerosol formula that leaves no visible residue. News writer Natalie Munro praised its unique liquid formula, stating, “It feels truly innovative and unique.”
Only Curls Mega Hold Curl Gel
For curly-haired individuals, Only Curls Mega Hold Curl Gel has been recognized for its ability to define and nourish curls without weighing them down. Alisha Dobson noted, “This product really does do everything it sets out to.”
As we celebrate these winners, it’s clear that 2025 is a year of innovation and excellence in hair care. Whether you’re looking for the perfect styling tool or a nourishing treatment, these products are sure to elevate your hair routine to new heights. Join us in embracing the best in beauty!
