Weekly Recap: Top Beauty News Stories for the Week Ended August 24, 2024
In the world of beauty and cosmetics, the past week has been filled with exciting news and launches that have captured the attention of beauty enthusiasts worldwide. From new makeup collections to rankings of the top skincare brands, here’s a recap of the most viewed news stories in the beauty industry for the week ended August 24, 2024.
NYX Professional Makeup made headlines with the launch of a new makeup collection inspired by the iconic movie “Beetlejuice Beetlejuice”. The collection includes a cheek and eyeshadow palette, offering fans a chance to channel their inner Beetlejuice with bold and vibrant colors.
Meanwhile, Mary Kay secured the top spot as the number one direct-selling brand of skincare and color cosmetics for the second consecutive year, as recognized by Euromonitor International. The brand’s commitment to quality and innovation has solidified its position in the competitive beauty industry.
On the other hand, Estée Lauder Companies reported a decrease in net sales, citing the ongoing softness of prestige beauty in China as a contributing factor. Despite this setback, the company remains a powerhouse in the beauty industry with a strong global presence.
Dyson Beauty made waves with the launch of its first-ever hair styling product line, the Dyson Chitosan. The range promises to deliver flexible, all-day hold with natural movement and shine, thanks to a complex macromolecule derived from oyster mushrooms.
Lastly, skincare brand Tatcha launched its “Moisture Match Up” campaign on TikTok, showcasing its best-selling refillable moisturizers in a fun and engaging way. The campaign aims to connect with a younger audience and highlight the brand’s commitment to sustainability and innovation.
Overall, the beauty industry continues to evolve and innovate, offering consumers a wide range of products and experiences to enhance their beauty routines. Stay tuned for more exciting news and updates in the world of beauty next week!
